Melaka’s Grand Dame Hotel Equatorial a Local Landmark

By | 2018

The city of Melaka is known for its rich heritage and cultural diversity.  Just South of Kuala Lumpur and about two hours drive from Singapore; Melaka has always been famous for its historical sites which date back to the 1500s.

Locals in the city however, are proud to point out to visitors the 22-storey resort with 496 luxuriously furnished rooms standing majestically in the heart of the city.  The Hotel Equatorial Melaka boasts of having 27,000 square feet of function space with the only pillar less grand ballroom in the city of 15,000 square feet.

Recently the grand ballroom was upgraded to the tune of RM 1 million to keep up with the times by installing state-of-the-art audio visual equipment. The Melaka Grand Ballroom is now equipped with 340 square feet of high definition LED video wall – first of its kind in any hotel in the city of Malacca.

The larger than life video wall comprises of 64-piece LED panel board which houses a total of 1,500,000 pixels that can project 16 million colours.  While the crystal chandeliers complement the interchanging LED neon strip-lights and multi angle LED moving head lamps, bringing in modernity and grandeur for an awe-inspiring event.

In the past, the Melaka Grand Ballroom had been a venue, where histories were made business deals closed and on several occasion too toasted many special events.  Today with the upgrade, the venue is versatile enough to host a range of stylish and unique events from conventions to business meetings and gala events.

Showcase of European Brands at 2nd Edition of EuroSphere for Southeast Asian Markets

By | 2018
From left:  Delphine Rousselet, Director of EVBN, H.E. Bruno Angelet, Ambassador, Head  of Delegation of the European Union to Vietnam, Trang Le, President of the Vietnam International Fashion Week and Honourary Ambassador of EuroSphere 2018 and Pierre-Jean Malgouyres, Chairman of EVBN.


In a press conference held in Vietnam on April 5, the EuroSphere launched its second edition. This year, the expo expects to bring in 150 European brands during the exhibition from May 18 to 20 at the White Palace Convention Center in Ho Chi Minh City.

Exhibits ranging from products, services, creativity, craftsmanship, and European know-how will be introduced to the Vietnamese and Southeast Asian markets. Together with features of European art of living such as: gourmet food; fine beverage; fashion and accessories; perfumery; cosmetics; furniture; and interior design.

Aside from the exhibition EuroSphere 2018 serves as a business facilitator between Europe, Vietnam and ASEAN countries.  Distributors, importers, retailers, hospitality decision makers, interior designers, and media in the region, are able to meet exhibitors through pre-arranged business-to-business meetings and conferences.

Once again, the EuroSphere is organised by EVBN – a Vietnam business network project which was established in 2014 and co-funded by the European Union.

For the first time too, EuroSphere has appointed an honourary ambassador. Trang Le who is the president of Vietnam International Fashion Week has been given the privilege of the position. Her role in the fashion industry in Vietnam, has led her to build strong and long term relationships with the fashion industry in several European countries.

EuroSphere 2018 is organised in partnership with the Vietnam International Fashion Week, BeU models, Air France, KLM, Cargoteam, Fidal Asiattorneys, Tokae and Lys Events. It is supported by Giai Tri TV, HTV2, Sunflower media, Bazaar, Her World, Tiep Thi Gia Dinh, Oriental Media, Deluxe, Thoi Gian, Asia Briefing, Citypass Guide, and MICE in Asia.

Special Events and Program Schedule for Asian Attractions Expo 2018

By | 2018

The International Association of Amusement Parks and Attractions (IAAPA) invites attractions industry professionals from around the world to take part in professional networking opportunities and education programs during the Asian Attractions Expo 2018 (AAE 2018) in Hong Kong, China from June 5 to 8.  Special Events and program scheduled for the expo include opening night reception at Ocean Park Hong Kong, breakfast keynote address on leadership by Dr Allan Zeman and an animal welfare forum.

More than 8,000 participants are expected to attend the international conference and trade show for the multibillion-dollar attractions industry to exchange ideas, establish business connections, and learn from global experts.

This year IAAPA will celebrate its 100th anniversary which began as an advocacy office in 1918 with its headquarters in Orlando, Florida in United States.  Asian Attractions Expo 2018 will take place at the Hong Kong Convention and Exhibition Centre with a floor space of 9,500 square metres for the trade show.  There will be: a comprehensive education program on the industry; networking events; as well as visits to some of the region’s premier attractions.

MICE in Asia is a media partner of AAE 2018.

Wedding Venue – Aloft KL Sentral Grand Ballroom

By | 2018, Uncategorized

For the wedding occasion of Azydynia Rahim and Muhamad Nur Azmi, the happy couple chose to share their joyous moment with friends and relatives at the Grand Ballroom of the Aloft KL Sentral.  Azydynia is the niece of Julia Douglas, the managing editor of MICE in Asia.

The evening’s theme was white floral design with shimmering silver hangings cascading from the ceiling, which is one of the hotel’s signature designs for functions and receptions that include a red carpet laid out for guests entering the ballroom.

The bride and groom made a spectacular entrance by driving up to the Grand Ballroom in a red MG Classic sports car, much to the pleasant surprise of the guests for the evening.  Looking resplendent in white lace wedding gown, the bride was then escorted by the groom to the decorated wedding dais on stage accompanied by the best man and bride’s maid for a traditional Malay wedding ceremony.

Congratulations to Azydynia and Azmi.

TCEB Goes on the Road to Market its Meet by Design Campaign

By | 2018

First stop chosen was Kuala Lumpur, Malaysia in a series of road shows organised by TCEB to build awareness of the campaign; as well as to engage with existing clients and, at the same time attract new MICE business. Malaysia ranks second in tourist arrivals to Thailand while fourth as MICE visitors.

The team from the bureau showcased to the invited guests with a presentation of Thailand’s MICE capabilities, products, services, support offered for organising events and introduced the country’s MICE cities of Bangkok, Pattaya, Phuket, Hua Hin, Chiang Mai and Khon Kean.  Headed by TCEB’s director of meetings and incentives department, Nooch Homrossukhon stressed that Thailand’s MICE is customer centric.  She said already three years now, the bureau launched the Thailand MICE Venue Standard (TMVS), whereby meetings venues in the country, are audited to comply certain criteria set before being awarded by the Deputy Prime Minister of Thailand the standard.

A table talk session was also held with hospitality, destination managers, MICE venue owners and players from both countries.

Singapore is the next stop with cities in China such as Guangzhou, Shenzhen and Shanghai targeted for the road show and Bangalore and Mumbai as potential incentive markets.

Left: Julia Douglas, Managing Editor of MICE in Asia, Nooch Homrossukhon, Director, Meetings and Incentives Department of TCEB and Thanabodee Hemsuchi, Regional Manager – ASEAN & Oceania of TCEB.

IAAPA Opens Regional Office in Shanghai – the Global Attractions Association’s First Mainland China Representative Office

By | 2018

The International Association of Amusement Parks and Attractions (IAAPA) announced the opening of a new regional office in Shanghai, China, expanding and enhancing the association’s programs and services in the Asia-Pacific region.  The opening of the new Shanghai office is IAAPA’s first Mainland China representative office, and its second office in the Asia-Pacific region.

“China has been experiencing tremendous growth in the attractions industry and we are excited to open a regional office in Shanghai. This will allow us to further support our local participants and connect them with our global participants,” said Paul Noland, IAAPA president and CEO.

“Our goal is to continue to provide exceptional levels of service in China, while remaining committed to the success of the region’s thriving attractions industry. We would like to extend our thanks and gratitude to the Shanghai Municipal People’s Government, Shanghai Municipal Tourism Administration, Shanghai Public Security Bureau, and Shanghai Shendi (Group) Co. Ltd. for their support in helping us to successfully establish this office.”

Located in the Puxi, the historic center of Shanghai, the office will support the attractions industry in the Asia-Pacific region through education and professional development, information dissemination, research, education, advocacy, and networking events.

The Shanghai office becomes IAAPA’s fifth regional office to service the attractions industry around the world, joining the existing operations for Asia-Pacific (Hong Kong and China), Europe (Brussels,Belgium), Latin America (Mexico City, Mexico), and North America (Orlando, Florida, United States).

IAAPA annually hosts Asian Attractions Expo, a premier attractions industry event in the Asia-Pacific region, where industry professionals gather to exchange ideas and experience innovation. Asian Attractions Expo 2018 will be held in Hong Kong, China at the Hong Kong Exhibition and Convention Centre from June 5 to 8.

MICE in Asia is a media partner of the Asian Attractions Expo 2018.

11 Street an Online Marketplace Launches its Lunar New Year Campaign – Gong Xi Wang

By | 2018

Korea’s largest online marketplace 11 street has launched its Lunar New Year shopping campaign in Malaysia. It’s no secret according to Bruce Lim, vice president of merchandising that, 11 street has a large and growing pool of online shoppers in the country and during the festive seasons such as the Chinese New Year, that the company sees a peak in online sales.

Recently a nationwide survey was conducted to understand the psyche of online shoppers in Malaysia, with a total of 1,854 respondents participating. An interesting fact revealed is, Malaysians are prone to last minute shopping, and the survey concur that family and friends mattered most among Malaysians.

The survey disclosed that 70 percent of participants were willing to spend on their family and loved ones during Chinese New Year, with three times more spending to purchase items for gifting purposes, rather than for themselves. Among the top five activities the respondents wished to partake in with their family included dining out, visiting friends, shopping for those they cared about, watching a movie together, and travelling to a foreign country.

Through the Gong Xi Wang campaign, 11 street has tailored a more bespoke offering for its online shoppers during this festive season such as: a variety of gift hampers; e-vouchers for restaurants; attractive travel deals; 48-hour delivery service within the capital city; and a click & collect service to eliminate wait time for shipment and; online shoppers can collect their purchases at selected physical stores nationwide.

Results of the nation wide survey was presentated at the Lunar New Year luncheon organised by 11 street. Guests also participate in the tossing of the salad Yusheng or Yee Sang to symbolise abundance and prosperity.

Escape from Your Routine and Spend an Afternoon at Saujana Hotels & Resorts – the Property has a Compelling Story to tell of its World of Hospitality

By | 2018

Picture this, the property is set across a sprawling 160 hectares of open space of greenery with a golf course nearby and, located about half an hour from the city centre of Kuala Lumpur. The Saujana Hotels & Resorts has a story to tell. There is the luxury spa, afternoon tea at the Club, deluxe rooms, a ballroom and meeting rooms, Whiskey bar, swimming pools or, simply enjoy the tranquility of the tropical vast expanse of the property, as far as the eye can see.

Corporate clients and representatives of the media, were invited to spend an afternoon to participate in the everyday workings of the property which is rarely experienced and sometimes unknown to guests – telling an engaging story of the Saujana Hotels & Resorts – helping guests to become an insider of the property.

The narrative of the story begins by crisscrossing the large expanse of the property. Firstly to the luxury spa centre, where group members give each other a shoulder massage and do some stretch exercises at the Vitality room.  Moving on to yoga work-out, a dance routine and, preparing a special dish with the chef after which eating what you have made.

Walk across the garden for a quick game of selecting golf balls of the same colour from a hammock in one minute. Then head for a deluxe room to do a bit of housekeeping work of cleaning the bathroom, making the bed with fresh linen, vacuuming the carpet and checking the coffee and tea counter for refills – all to be completed in 15 minutes.  Moving on further to the Whiskey bar, the group was divided to those who are tasked to crack open thorny Durians, an all-time favourite fruit of Malaysians and eating as much as you can.  While others headed for the bar upstairs to mix their own concoction of a cocktail.

Finally participants are encouraged to post on social media telling the Saujana Hotels & Resorts story, as well as sharing their experience with everyone.

The afternoon ended with a picnic on the property’s lawn by the pool with winners of the event walking away with some exciting prizes.

Kuala Lumpur International Motor Show Makes a Comeback in 2018

By | 2018

The motor show is scheduled to be held from November 23 to December 2 at the newly opened Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur.  The organiser, Malaysian Automotive Association (MAA) announced this after a pause of five years. Only this year, the MAA has decided to organise the show said the president, Datuk Aishah Ahmad.  This is in anticipation of the opening of the newly built venue which has the exhibition space of 50,000 square metres required by the motor show to accommodate more than 100 participating exhibitors.

She mentioned the recently completed construction of Malaysia’s largest state-of-the-art exhibition centre was an impetus for the return of the Kuala Lumpur International Motor Show and MITEC will be home for the event.

This year marks the 9th edition of the event which is Malaysia’s most established and significant automotive show.  It is expected to attract more than 350, 000 visitors during the 10 days.  What visitors and motor enthusiasts can expect at the show is: the largest gathering of automotive industry brands; car retailers; accessories suppliers; and auto-service related providers.

Visit for more information.

The Kuala Lumpur International Motor Show was officially launched on January 10 at MITEC by the Minister of International Trade and Industry of Malaysia, Dato Sri Mustapa Bin Mohamed.  He also witnessed the signing of agreement between the president of Malaysian Automotive Association, Datuk Aishah Ahmad and chairman of Trade-Link Exhibition Services Sdn Bhd, Datuk Zainal Abidin Ahmad.

EPFIC 2018 Invites You to Meet in Hangzhou

By | 2018

The 8th Expo Project Fair for International Cooperation is set to be held from June 25 to 27 in Hangzhou International Expo Center with the theme: Globalisation, Interconnection and Create. It is one of the leading B2B events in China and has, over the years, built a database of over 1,000 trade visitors. At the same time welcomed a total of 10,000 conference and exhibition professionals from 36 countries.

Organised by China International Conference and Exhibition Magazine, Machinery and Automobile Exhibitions Federation, and China Union of City Convention and Exhibition Industry Associations, the combined effort of these three strong industry players is, expected to greatly promote the development of the Chinese convention and exhibition industry.

During the three-day event, there will be a number of forward-looking forums on niche aspects of the conference and exhibition industry. Several international speakers are invited to participate in dialogues, face-to-face communication with local participants as well as, share latest information on MICE.

Aside from the plenary opening ceremony, activities planned during the event includes: theme forums; round-table meetings; high-end interviews; theme promotional conferences; exclusive matching meeting conference; a theme cocktail party and networking dinner – providing multiple opportunities for participants to network and do business.

For more information visit

MICE in Asia is a media partner of EPFIC 2018.