TCEB Goes on the Road to Market its Meet by Design Campaign

By | 2018

First stop chosen was Kuala Lumpur, Malaysia in a series of road shows organised by TCEB to build awareness of the campaign; as well as to engage with existing clients and, at the same time attract new MICE business. Malaysia ranks second in tourist arrivals to Thailand while fourth as MICE visitors.

The team from the bureau showcased to the invited guests with a presentation of Thailand’s MICE capabilities, products, services, support offered for organising events and introduced the country’s MICE cities of Bangkok, Pattaya, Phuket, Hua Hin, Chiang Mai and Khon Kean.  Headed by TCEB’s director of meetings and incentives department, Nooch Homrossukhon stressed that Thailand’s MICE is customer centric.  She said already three years now, the bureau launched the Thailand MICE Venue Standard (TMVS), whereby meetings venues in the country, are audited to comply certain criteria set before being awarded by the Deputy Prime Minister of Thailand the standard.

A table talk session was also held with hospitality, destination managers, MICE venue owners and players from both countries.

Singapore is the next stop with cities in China such as Guangzhou, Shenzhen and Shanghai targeted for the road show and Bangalore and Mumbai as potential incentive markets.

Left: Julia Douglas, Managing Editor of MICE in Asia, Nooch Homrossukhon, Director, Meetings and Incentives Department of TCEB and Thanabodee Hemsuchi, Regional Manager – ASEAN & Oceania of TCEB.

IAAPA Opens Regional Office in Shanghai – the Global Attractions Association’s First Mainland China Representative Office

By | 2018

The International Association of Amusement Parks and Attractions (IAAPA) announced the opening of a new regional office in Shanghai, China, expanding and enhancing the association’s programs and services in the Asia-Pacific region.  The opening of the new Shanghai office is IAAPA’s first Mainland China representative office, and its second office in the Asia-Pacific region.

“China has been experiencing tremendous growth in the attractions industry and we are excited to open a regional office in Shanghai. This will allow us to further support our local participants and connect them with our global participants,” said Paul Noland, IAAPA president and CEO.

“Our goal is to continue to provide exceptional levels of service in China, while remaining committed to the success of the region’s thriving attractions industry. We would like to extend our thanks and gratitude to the Shanghai Municipal People’s Government, Shanghai Municipal Tourism Administration, Shanghai Public Security Bureau, and Shanghai Shendi (Group) Co. Ltd. for their support in helping us to successfully establish this office.”

Located in the Puxi, the historic center of Shanghai, the office will support the attractions industry in the Asia-Pacific region through education and professional development, information dissemination, research, education, advocacy, and networking events.

The Shanghai office becomes IAAPA’s fifth regional office to service the attractions industry around the world, joining the existing operations for Asia-Pacific (Hong Kong and China), Europe (Brussels,Belgium), Latin America (Mexico City, Mexico), and North America (Orlando, Florida, United States).

IAAPA annually hosts Asian Attractions Expo, a premier attractions industry event in the Asia-Pacific region, where industry professionals gather to exchange ideas and experience innovation. Asian Attractions Expo 2018 will be held in Hong Kong, China at the Hong Kong Exhibition and Convention Centre from June 5 to 8.

MICE in Asia is a media partner of the Asian Attractions Expo 2018.

11 Street an Online Marketplace Launches its Lunar New Year Campaign – Gong Xi Wang

By | 2018

Korea’s largest online marketplace 11 street has launched its Lunar New Year shopping campaign in Malaysia. It’s no secret according to Bruce Lim, vice president of merchandising that, 11 street has a large and growing pool of online shoppers in the country and during the festive seasons such as the Chinese New Year, that the company sees a peak in online sales.

Recently a nationwide survey was conducted to understand the psyche of online shoppers in Malaysia, with a total of 1,854 respondents participating. An interesting fact revealed is, Malaysians are prone to last minute shopping, and the survey concur that family and friends mattered most among Malaysians.

The survey disclosed that 70 percent of participants were willing to spend on their family and loved ones during Chinese New Year, with three times more spending to purchase items for gifting purposes, rather than for themselves. Among the top five activities the respondents wished to partake in with their family included dining out, visiting friends, shopping for those they cared about, watching a movie together, and travelling to a foreign country.

Through the Gong Xi Wang campaign, 11 street has tailored a more bespoke offering for its online shoppers during this festive season such as: a variety of gift hampers; e-vouchers for restaurants; attractive travel deals; 48-hour delivery service within the capital city; and a click & collect service to eliminate wait time for shipment and; online shoppers can collect their purchases at selected physical stores nationwide.

Results of the nation wide survey was presentated at the Lunar New Year luncheon organised by 11 street. Guests also participate in the tossing of the salad Yusheng or Yee Sang to symbolise abundance and prosperity.

Escape from Your Routine and Spend an Afternoon at Saujana Hotels & Resorts – the Property has a Compelling Story to tell of its World of Hospitality

By | 2018

Picture this, the property is set across a sprawling 160 hectares of open space of greenery with a golf course nearby and, located about half an hour from the city centre of Kuala Lumpur. The Saujana Hotels & Resorts has a story to tell. There is the luxury spa, afternoon tea at the Club, deluxe rooms, a ballroom and meeting rooms, Whiskey bar, swimming pools or, simply enjoy the tranquility of the tropical vast expanse of the property, as far as the eye can see.

Corporate clients and representatives of the media, were invited to spend an afternoon to participate in the everyday workings of the property which is rarely experienced and sometimes unknown to guests – telling an engaging story of the Saujana Hotels & Resorts – helping guests to become an insider of the property.

The narrative of the story begins by crisscrossing the large expanse of the property. Firstly to the luxury spa centre, where group members give each other a shoulder massage and do some stretch exercises at the Vitality room.  Moving on to yoga work-out, a dance routine and, preparing a special dish with the chef after which eating what you have made.

Walk across the garden for a quick game of selecting golf balls of the same colour from a hammock in one minute. Then head for a deluxe room to do a bit of housekeeping work of cleaning the bathroom, making the bed with fresh linen, vacuuming the carpet and checking the coffee and tea counter for refills – all to be completed in 15 minutes.  Moving on further to the Whiskey bar, the group was divided to those who are tasked to crack open thorny Durians, an all-time favourite fruit of Malaysians and eating as much as you can.  While others headed for the bar upstairs to mix their own concoction of a cocktail.

Finally participants are encouraged to post on social media telling the Saujana Hotels & Resorts story, as well as sharing their experience with everyone.

The afternoon ended with a picnic on the property’s lawn by the pool with winners of the event walking away with some exciting prizes.

Kuala Lumpur International Motor Show Makes a Comeback in 2018

By | 2018

The motor show is scheduled to be held from November 23 to December 2 at the newly opened Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur.  The organiser, Malaysian Automotive Association (MAA) announced this after a pause of five years. Only this year, the MAA has decided to organise the show said the president, Datuk Aishah Ahmad.  This is in anticipation of the opening of the newly built venue which has the exhibition space of 50,000 square metres required by the motor show to accommodate more than 100 participating exhibitors.

She mentioned the recently completed construction of Malaysia’s largest state-of-the-art exhibition centre was an impetus for the return of the Kuala Lumpur International Motor Show and MITEC will be home for the event.

This year marks the 9th edition of the event which is Malaysia’s most established and significant automotive show.  It is expected to attract more than 350, 000 visitors during the 10 days.  What visitors and motor enthusiasts can expect at the show is: the largest gathering of automotive industry brands; car retailers; accessories suppliers; and auto-service related providers.

Visit for more information.

The Kuala Lumpur International Motor Show was officially launched on January 10 at MITEC by the Minister of International Trade and Industry of Malaysia, Dato Sri Mustapa Bin Mohamed.  He also witnessed the signing of agreement between the president of Malaysian Automotive Association, Datuk Aishah Ahmad and chairman of Trade-Link Exhibition Services Sdn Bhd, Datuk Zainal Abidin Ahmad.

EPFIC 2018 Invites You to Meet in Hangzhou

By | 2018

The 8th Expo Project Fair for International Cooperation is set to be held from June 25 to 27 in Hangzhou International Expo Center with the theme: Globalisation, Interconnection and Create. It is one of the leading B2B events in China and has, over the years, built a database of over 1,000 trade visitors. At the same time welcomed a total of 10,000 conference and exhibition professionals from 36 countries.

Organised by China International Conference and Exhibition Magazine, Machinery and Automobile Exhibitions Federation, and China Union of City Convention and Exhibition Industry Associations, the combined effort of these three strong industry players is, expected to greatly promote the development of the Chinese convention and exhibition industry.

During the three-day event, there will be a number of forward-looking forums on niche aspects of the conference and exhibition industry. Several international speakers are invited to participate in dialogues, face-to-face communication with local participants as well as, share latest information on MICE.

Aside from the plenary opening ceremony, activities planned during the event includes: theme forums; round-table meetings; high-end interviews; theme promotional conferences; exclusive matching meeting conference; a theme cocktail party and networking dinner – providing multiple opportunities for participants to network and do business.

For more information visit

MICE in Asia is a media partner of EPFIC 2018.

Sunway Lagoon Malaysia’s Multi-Park Celebrates 25 Wonder Years

By | 2017

The country’s premier theme park turns 25 this year, and what better way to celebrate it then with its visitors, business partners, associates and members of the media.  The park is offering attractive promotions until the end of the year with great savings for local and international visitors.

A celebration party was held at the park’s surf beach with entertainment, barbeque and fireworks display. It began with three talented local artists Caprice, Mimi Fly and Kaka Azraff releasing their song ‘Experience It’ which, they have created to commemorate Sunway Lagoons milestone as a theme park.

The evening was graced by the founder and chairman of the Sunway Group, Tan Sri Dato’ Seri Dr Jeffrey Cheah and his wife, Puan Sri Datin Seri Dr Susan Cheah.

Calvin Ho, senior general manager of Sunway Theme Parks said, “Twenty five years in a business is a great milestone for many.  It comes with hard work, embracing changes and staying relevant.”

To date, Sunway Lagoon has hosted more than 20 million visitors, and has over the years achieved recognition as a theme park brand globally as well as, received several accolades.  Recently Sunway Lagoon won in the family theme park category as the Brand of the Year at the Kensington Palace’s World Branding Awards.  Sunway Lagoon also won a bronze at the 2017 People’s Choice Award (Entertainment) of the Putra Brand Awards and, as one of Asia’s Employer of Choice during the HR Asia Awards 2017.

In Style Hong Kong 3rd Edition Launched in Kuala Lumpur

By | 2017

The signature promotion campaign organised by the Hong Kong Trade Development Council (HKTDC) was held in Kuala Lumpur after successfully hosting it in Jakarta and Bangkok.  Aim of the campaign was to highlight Hong Kong’s vibrant and unique lifestyle and creativity, as well as to showcase branded and design-led products which have established Hong Kong as a leading trendsetting city in the region.

This high-profile promotion included a trade expo showcasing a wide array of quality branded and lifestyle products from Hong Kong, a service symposium featuring a range of business services, a gala dinner welcoming prominent officials and business leaders from Malaysia and Hong Kong, and a series of citywide promotions.

Malaysia is Hong Kong’s 10th largest trading partner in 2016 with a ranking of 4th among ASEAN (Association of Southeast Asian Nations) countries in its trade with Hong Kong.  Malaysia’s GDP per capita’s ranking is 3rd among all ASEAN countries. In terms of ease of doing business, Malaysia ranks 4th among all economies in East Asia and the Pacific; 23rd in the World Bank’s Doing Business Report 2017.  Malaysia is ranked 24 out of 138 countries in terms of business efficiency in the Global Competitiveness Report 2016-2017.

In Style Hong Kong Symposium

Symposium on how Hong Kong’s world-class business services including creative, finance, legal and logistics among other topics could facilitate Malaysian companies to expand business worldwide, particularly in the Chinese mainland market.

In Style Hong Kong Expo

A B2B exhibition showcasing Hong Kong’s leading branded and designer-led lifestyle products held at Mandarin Oriental, Kuala Lumpur. Buyers at the expo were importers, distributors, mass retailers, mail-order houses, department stores and specialised stores in Malaysia and other ASEAN countries.

In Style Hong Kong Gala Dinner

An exclusive high-level gala dinner organised at Shangri-La Hotel Kuala Lumpur welcomed 500 prominent officials and business leaders from Malaysia and Hong Kong. The evening’s four-course dinner was created by Hong Kong’s Michelin star chef Alvin Leung, a cuisine which was a fusion of western and local favourite dishes.

In Style Hong Kong Citywide Promotion

A series of promotion launched to highlight Hong Kong’s dynamic lifestyle elements via design-led and creative products, trendy fashion and unique culinary experience, supported by online marketing and publicity campaign. Local merchants and restaurants around the city were engaged to offer discounts and incentives to Malaysian consumers.

Images are courtesy of Hong Kong Trade Development Council (HKTDC) Kuala Lumpur.

Andaz a Top Luxury Lifestyle Hotel Opens its Doors in Singapore

By | 2017

A premium five-star hotel brand of the Hyatt Hotels Corporation, the Andaz Singapore is the first of its property in Southeast Asia. The hotel offers 342 guestrooms and suites, four event venues, a rooftop bar that offers 360-degree views and a street-dining-in-the-sky food and beverage concept.

Andaz Singapore is located in the districts of Kampong Glam, Bugis and Little India occupying level 25 to 39 of the DUO Tower, a landmark building within the area. The districts have the most varied range of commercial, religious, heritage and cultural bodies with Kampong Glam, as a heritage neighbourhood of Singapore filled with refurbished shophouses; while Bugis is a shopping haven for bargain hunters; and Little India is a historic area of Singapore that showcases the Indian community of the country.

Hotels in this collection generally reflect the unique cultural scenes and spirit of their surrounding neighbourhoods’ and are, dedicated to creating natural and vibrant living spaces where travellers, can indulge their own personal sense of comfort and style.

Global in scale while local in perspective, Andaz hotels promises to deliver an innovative hospitality experience and attentive, uncomplicated service designed to accommodate guests’ personal preferences.

ITB Asia 2017 Wraps up 10th Anniversary with Record Highs

By | 2017, Press Room

The travel trade show completed its milestone anniversary event with record-breaking numbers. The tenth edition of ITB Asia closed at 77 percent growth from its inaugural edition with a record of 22,000 business appointments captured.

Over three days, the event hosted about 940 exhibitors from 113 countries – an 11 percent increase over the previous year. ITB Asia 2017 also welcomed its strongest ever buyer participation across the corporate, MICE and leisure sectors. Since 2014, ITB Asia has experienced a 1:1 ratio for exhibitors and buyers.

This year it featured new exhibitors such as the Rwanda Development Board, Tourism Tunisia, Promote Iceland, Tourism & Foreign Affairs Department of Almaty City, Republic of Kazakhstan, Jeju Convention and Visitor Bureau, among others. At the same time, exhibitors invested more in the quality of their booths, with Greece, Japan, Russia and Korea putting up impressive and engaging experiences.

“In view of ten years of ITB Asia, we’ve taken every effort to celebrate the past as well as to provide attendees with a useful view to the future. While we are very pleased with our achievements in terms of the quality and numbers, what brings us most satisfaction is bringing together all the different stakeholders across the industry to network and inspire each other. The relationships built and strengthened will continue to boost our efforts in making ITB Asia the region’s go-to event and a hub for unforgettable content and enriching experiences for many years to come”, said Katrina Leung, executive director of Messe Berlin (Singapore).

ITB Asia 2018 will be from October 17 to 19 at the Sands Expo & Convention Centre, Marina Bay Sands with the support of the Singapore Tourism Board and the Singapore Exhibition and Convention Bureau.

Press Conference by Marina Bay Sands, Tourism Tunisia and Rwanda Tourism

Business-to-Business Meeting with Exhibitors