Press Room

2018 Korea MICE Road Show in Kuala Lumpur

By | 2018

Last year there was an increase in travellers from Malaysia to Korea. There were a total number of 16,416 incentive travellers from Malaysia to Korea which saw a jump of 24.7 percent, while the number of groups was 262 up by 28.4 percent.

A MICE road show was organised by Korea Tourism Organization on May 11 at the Mandarin Oriental Kuala Lumpur, to introduce tourism and MICE products and services from the country.  Sellers from Korea representing national and regional government organisations, convention centres, MICE service providers, hotels, airlines experience and medical programs and tourist attractions had a business-to-business session with invited travel agents from Malaysia.  There was a good turn night and the event, ended with a dinner and presentation on Korea MICE.

Destinations in Korea such as Seoul, Gyeonggi, Incheon, Gangwon, Busan and Jeju were showcased during the presentation.  Also travel agents were informed of the support from Korea Tourism Organization for incentive groups brought into Korea.  To be eligible for this, the group must at least consist of 10 foreigners, and must stay a minimum of two nights in Korea.

Korea has seen an annual growth rate of 16 percent in international meeting during the 10 years after the 2009 world economic crises.  MICE is the fifth major industry of the country.

Seoul a Convention City

By | 2018, Uncategorized

Seoul is as an economic powerhouse of South Korea with some of the world’s largest companies found here. Just mention Samsung, LG or Hyundai Motors. However some people may not be aware that the city has existed as the capital of Korea for over 600 years.  Today, this modern metropolis is a lively city with its rich history, cultural heritage, cuisine, exciting nightlife and highly developed infrastructure is fast becoming a hot destination for MICE.

In an ICCA statistics for 2017, Seoul has been ranked 10th among top 20 cities worldwide for the number of association meetings held.

Arrival to the city by flight is through the Incheon International Airport which is located west of Seoul and considered, to be the world’s fourth largest airport serviced by some 56 airlines. There is also the Korea City Air Tower located within the COEX complex in the city – a public transportation facility where travellers, can check in their flights and scan their luggage before leaving for the airport.

In terms of hospitality, people in Seoul are warm and friendly and you will leave with a good impression of the city. While travelling within the city is easy with access to one of the world’s modern public transports.

What is appealing about Seoul; it has managed to create urban parks within the city centre, maintain foot paths for a walking tour to get to know the old neighbourhoods of the city, where small cottage industry of making traditional foods have survived.  While some of these neighbourhoods, have been turned into upbeat venues for art, craft, dinning and shopping.

South Korea’s capital takes beautifying its city seriously, and not to be known as just another city full of steel and concrete buildings – the city has looked into designing buildings with aesthetic value –  some transforming the surrounding area with one that stands out the most: the Dongdaemum Design Plaza.

A media familiarization trip of Seoul was organised by Seoul Welcome of Seoul Tourism Orgnization.  Representatives of Media from Asia: Hong Kong (China), India, Indonesia, Malaysia, Singapore and Taiwan were invited.

Walking Tour of Jeong-dong Local Street Neighbourhood

Murals on the Walls – Neighbourhood Buildings Creatively Decorated

Glamping Site at Walkerhill for Korean BBQ

Theatre Play at Jeongdong Theatre entitled:  The Palace Tale of Jang Noksu

Among places visited were: Seoul’s COEX Exhibition and Convention Center; Mapo Oil Depot Cultural Park; walkabout outside the walls Gyeongbokgung Palace; Kunsthalle and Lotte World; shopping experience at Ikseon-Dong; as well as hotel inspection of Le Meridien, Grand Walkerhill/Vista Wlakerhill, Shilla Seoul, Conrad Seoul, Hermitage by H and Seoul Dragon City.

Taiwan’s Exhibition Industry Continues to Grow in 2018

By | 2018

Several of Taiwan’s exhibitions are now ranked among the biggest in the world take for example: Computex Taipei; Taipei International Cycle Show; Taipei International Food Show; Taiwan International Fastener Show; and the Taipei International Auto Parts & Accessories Show – all have record attendance of visitors and overseas buyers with leading international exhibitors participating in the shows.

As a result of which the city’s prominent venue, the Nangang Exhibition Center is in the process of expanding its facilities, to alleviate the need of space by exhibitors.  The expansion of the centre’s Hall 2 which is scheduled to be completed in March 2019, will add 34,120 square metres for exhibition and meeting, as well as a multi-functional conference hall that can be converted into 14 separate breakout rooms.  Also when Hall 2 opens, it will be able to accommodate more than 5,000 exhibition booths.

The expansion will see the eastern district of Taipei rejuvenated with renewable projects of a software and biotech park, hotels, shopping mall and railway connection.

At the same time, other major cities in Taiwan are fast catching up with organising and hosting exhibitions and trade shows with the bi-annual boat show and the international fastener show held in Kaohsiung and the orchid show in Tainan.  Taipei however will remain the hub of Taiwan’s exhibition industry.

The country itself has built a reputation on manufacturing and related industries. Taiwan is a world leader in industries such as bicycle manufacturing, optoelectronics and semiconductors with its industrial structure based on IT and electronics and of late, the country is venturing into biotechnology.

These industries lend support to the exhibition industry in Taiwan – making the country a serious international contender for trade shows and exhibitions.  Taiwan External Trade Development Council (TAITRA) itself is an exhibition organiser aside from facilitating trade for the government the council, organises exhibitions both in Taiwan and overseas.

The media representatives from Indonesia, Japan, Korea, Malaysia and Singapore were invited by TAITRA for a familiarisation tour of Taichung, Taipei and Kaohsiung.

Places visit:  National Taichung Theater, an opera house that features musical performance and artistic theatrical shows; 2018 Taiwan International Fastener Show  at Kaohsiung Exhibition Center; National Kaohsiung Center for the Arts currently under construction and when completed, will be a  venue for performing arts; 2018 Taipei International Auto Parts & Accessories Show  at Nangang Exhibition Center; and Per-2 Art Center, once an abandoned warehouse converted into a cluster of artistic outlet.

2018 Taiwan International Fastener Show at Kaohsiung Exhibition Center

2018 Taipei International Auto Parts & Accessories Show

Melaka’s Grand Dame Hotel Equatorial a Local Landmark

By | 2018

The city of Melaka is known for its rich heritage and cultural diversity.  Just South of Kuala Lumpur and about two hours drive from Singapore; Melaka has always been famous for its historical sites which date back to the 1500s.

Locals in the city however, are proud to point out to visitors the 22-storey resort with 496 luxuriously furnished rooms standing majestically in the heart of the city.  The Hotel Equatorial Melaka boasts of having 27,000 square feet of function space with the only pillar less grand ballroom in the city of 15,000 square feet.

Recently the grand ballroom was upgraded to the tune of RM 1 million to keep up with the times by installing state-of-the-art audio visual equipment. The Melaka Grand Ballroom is now equipped with 340 square feet of high definition LED video wall – first of its kind in any hotel in the city of Malacca.

The larger than life video wall comprises of 64-piece LED panel board which houses a total of 1,500,000 pixels that can project 16 million colours.  While the crystal chandeliers complement the interchanging LED neon strip-lights and multi angle LED moving head lamps, bringing in modernity and grandeur for an awe-inspiring event.

In the past, the Melaka Grand Ballroom had been a venue, where histories were made business deals closed and on several occasion too toasted many special events.  Today with the upgrade, the venue is versatile enough to host a range of stylish and unique events from conventions to business meetings and gala events.

Showcase of European Brands at 2nd Edition of EuroSphere for Southeast Asian Markets

By | 2018
From left:  Delphine Rousselet, Director of EVBN, H.E. Bruno Angelet, Ambassador, Head  of Delegation of the European Union to Vietnam, Trang Le, President of the Vietnam International Fashion Week and Honourary Ambassador of EuroSphere 2018 and Pierre-Jean Malgouyres, Chairman of EVBN.


In a press conference held in Vietnam on April 5, the EuroSphere launched its second edition. This year, the expo expects to bring in 150 European brands during the exhibition from May 18 to 20 at the White Palace Convention Center in Ho Chi Minh City.

Exhibits ranging from products, services, creativity, craftsmanship, and European know-how will be introduced to the Vietnamese and Southeast Asian markets. Together with features of European art of living such as: gourmet food; fine beverage; fashion and accessories; perfumery; cosmetics; furniture; and interior design.

Aside from the exhibition EuroSphere 2018 serves as a business facilitator between Europe, Vietnam and ASEAN countries.  Distributors, importers, retailers, hospitality decision makers, interior designers, and media in the region, are able to meet exhibitors through pre-arranged business-to-business meetings and conferences.

Once again, the EuroSphere is organised by EVBN – a Vietnam business network project which was established in 2014 and co-funded by the European Union.

For the first time too, EuroSphere has appointed an honourary ambassador. Trang Le who is the president of Vietnam International Fashion Week has been given the privilege of the position. Her role in the fashion industry in Vietnam, has led her to build strong and long term relationships with the fashion industry in several European countries.

EuroSphere 2018 is organised in partnership with the Vietnam International Fashion Week, BeU models, Air France, KLM, Cargoteam, Fidal Asiattorneys, Tokae and Lys Events. It is supported by Giai Tri TV, HTV2, Sunflower media, Bazaar, Her World, Tiep Thi Gia Dinh, Oriental Media, Deluxe, Thoi Gian, Asia Briefing, Citypass Guide, and MICE in Asia.

Special Events and Program Schedule for Asian Attractions Expo 2018

By | 2018

The International Association of Amusement Parks and Attractions (IAAPA) invites attractions industry professionals from around the world to take part in professional networking opportunities and education programs during the Asian Attractions Expo 2018 (AAE 2018) in Hong Kong, China from June 5 to 8.  Special Events and program scheduled for the expo include opening night reception at Ocean Park Hong Kong, breakfast keynote address on leadership by Dr Allan Zeman and an animal welfare forum.

More than 8,000 participants are expected to attend the international conference and trade show for the multibillion-dollar attractions industry to exchange ideas, establish business connections, and learn from global experts.

This year IAAPA will celebrate its 100th anniversary which began as an advocacy office in 1918 with its headquarters in Orlando, Florida in United States.  Asian Attractions Expo 2018 will take place at the Hong Kong Convention and Exhibition Centre with a floor space of 9,500 square metres for the trade show.  There will be: a comprehensive education program on the industry; networking events; as well as visits to some of the region’s premier attractions.

MICE in Asia is a media partner of AAE 2018.

Wedding Venue – Aloft KL Sentral Grand Ballroom

By | 2018, Uncategorized

For the wedding occasion of Azydynia Rahim and Muhamad Nur Azmi, the happy couple chose to share their joyous moment with friends and relatives at the Grand Ballroom of the Aloft KL Sentral.  Azydynia is the niece of Julia Douglas, the managing editor of MICE in Asia.

The evening’s theme was white floral design with shimmering silver hangings cascading from the ceiling, which is one of the hotel’s signature designs for functions and receptions that include a red carpet laid out for guests entering the ballroom.

The bride and groom made a spectacular entrance by driving up to the Grand Ballroom in a red MG Classic sports car, much to the pleasant surprise of the guests for the evening.  Looking resplendent in white lace wedding gown, the bride was then escorted by the groom to the decorated wedding dais on stage accompanied by the best man and bride’s maid for a traditional Malay wedding ceremony.

Congratulations to Azydynia and Azmi.

TCEB Goes on the Road to Market its Meet by Design Campaign

By | 2018

First stop chosen was Kuala Lumpur, Malaysia in a series of road shows organised by TCEB to build awareness of the campaign; as well as to engage with existing clients and, at the same time attract new MICE business. Malaysia ranks second in tourist arrivals to Thailand while fourth as MICE visitors.

The team from the bureau showcased to the invited guests with a presentation of Thailand’s MICE capabilities, products, services, support offered for organising events and introduced the country’s MICE cities of Bangkok, Pattaya, Phuket, Hua Hin, Chiang Mai and Khon Kean.  Headed by TCEB’s director of meetings and incentives department, Nooch Homrossukhon stressed that Thailand’s MICE is customer centric.  She said already three years now, the bureau launched the Thailand MICE Venue Standard (TMVS), whereby meetings venues in the country, are audited to comply certain criteria set before being awarded by the Deputy Prime Minister of Thailand the standard.

A table talk session was also held with hospitality, destination managers, MICE venue owners and players from both countries.

Singapore is the next stop with cities in China such as Guangzhou, Shenzhen and Shanghai targeted for the road show and Bangalore and Mumbai as potential incentive markets.

Left: Julia Douglas, Managing Editor of MICE in Asia, Nooch Homrossukhon, Director, Meetings and Incentives Department of TCEB and Thanabodee Hemsuchi, Regional Manager – ASEAN & Oceania of TCEB.

IAAPA Opens Regional Office in Shanghai – the Global Attractions Association’s First Mainland China Representative Office

By | 2018

The International Association of Amusement Parks and Attractions (IAAPA) announced the opening of a new regional office in Shanghai, China, expanding and enhancing the association’s programs and services in the Asia-Pacific region.  The opening of the new Shanghai office is IAAPA’s first Mainland China representative office, and its second office in the Asia-Pacific region.

“China has been experiencing tremendous growth in the attractions industry and we are excited to open a regional office in Shanghai. This will allow us to further support our local participants and connect them with our global participants,” said Paul Noland, IAAPA president and CEO.

“Our goal is to continue to provide exceptional levels of service in China, while remaining committed to the success of the region’s thriving attractions industry. We would like to extend our thanks and gratitude to the Shanghai Municipal People’s Government, Shanghai Municipal Tourism Administration, Shanghai Public Security Bureau, and Shanghai Shendi (Group) Co. Ltd. for their support in helping us to successfully establish this office.”

Located in the Puxi, the historic center of Shanghai, the office will support the attractions industry in the Asia-Pacific region through education and professional development, information dissemination, research, education, advocacy, and networking events.

The Shanghai office becomes IAAPA’s fifth regional office to service the attractions industry around the world, joining the existing operations for Asia-Pacific (Hong Kong and China), Europe (Brussels,Belgium), Latin America (Mexico City, Mexico), and North America (Orlando, Florida, United States).

IAAPA annually hosts Asian Attractions Expo, a premier attractions industry event in the Asia-Pacific region, where industry professionals gather to exchange ideas and experience innovation. Asian Attractions Expo 2018 will be held in Hong Kong, China at the Hong Kong Exhibition and Convention Centre from June 5 to 8.

MICE in Asia is a media partner of the Asian Attractions Expo 2018.

11 Street an Online Marketplace Launches its Lunar New Year Campaign – Gong Xi Wang

By | 2018

Korea’s largest online marketplace 11 street has launched its Lunar New Year shopping campaign in Malaysia. It’s no secret according to Bruce Lim, vice president of merchandising that, 11 street has a large and growing pool of online shoppers in the country and during the festive seasons such as the Chinese New Year, that the company sees a peak in online sales.

Recently a nationwide survey was conducted to understand the psyche of online shoppers in Malaysia, with a total of 1,854 respondents participating. An interesting fact revealed is, Malaysians are prone to last minute shopping, and the survey concur that family and friends mattered most among Malaysians.

The survey disclosed that 70 percent of participants were willing to spend on their family and loved ones during Chinese New Year, with three times more spending to purchase items for gifting purposes, rather than for themselves. Among the top five activities the respondents wished to partake in with their family included dining out, visiting friends, shopping for those they cared about, watching a movie together, and travelling to a foreign country.

Through the Gong Xi Wang campaign, 11 street has tailored a more bespoke offering for its online shoppers during this festive season such as: a variety of gift hampers; e-vouchers for restaurants; attractive travel deals; 48-hour delivery service within the capital city; and a click & collect service to eliminate wait time for shipment and; online shoppers can collect their purchases at selected physical stores nationwide.

Results of the nation wide survey was presentated at the Lunar New Year luncheon organised by 11 street. Guests also participate in the tossing of the salad Yusheng or Yee Sang to symbolise abundance and prosperity.