In Style Hong Kong 3rd Edition Launched in Kuala Lumpur
Press Room > 2017
Press Room > 2017
The signature promotion campaign organised by the Hong Kong Trade Development Council (HKTDC) was held in Kuala Lumpur after successfully hosting it in Jakarta and Bangkok. Aim of the campaign was to highlight Hong Kong’s vibrant and unique lifestyle and creativity, as well as to showcase branded and design-led products which have established Hong Kong as a leading trendsetting city in the region.
This high-profile promotion included a trade expo showcasing a wide array of quality branded and lifestyle products from Hong Kong, a service symposium featuring a range of business services, a gala dinner welcoming prominent officials and business leaders from Malaysia and Hong Kong, and a series of citywide promotions.
Malaysia is Hong Kong’s 10th largest trading partner in 2016 with a ranking of 4th among ASEAN (Association of Southeast Asian Nations) countries in its trade with Hong Kong. Malaysia’s GDP per capita’s ranking is 3rd among all ASEAN countries. In terms of ease of doing business, Malaysia ranks 4th among all economies in East Asia and the Pacific; 23rd in the World Bank’s Doing Business Report 2017. Malaysia is ranked 24 out of 138 countries in terms of business efficiency in the Global Competitiveness Report 2016-2017.
In Style Hong Kong Symposium
Symposium on how Hong Kong’s world-class business services including creative, finance, legal and logistics among other topics could facilitate Malaysian companies to expand business worldwide, particularly in the Chinese mainland market.
In Style Hong Kong Expo
A B2B exhibition showcasing Hong Kong’s leading branded and designer-led lifestyle products held at Mandarin Oriental, Kuala Lumpur. Buyers at the expo were importers, distributors, mass retailers, mail-order houses, department stores and specialised stores in Malaysia and other ASEAN countries.
In Style Hong Kong Gala Dinner
An exclusive high-level gala dinner organised at Shangri-La Hotel Kuala Lumpur welcomed 500 prominent officials and business leaders from Malaysia and Hong Kong. The evening’s four-course dinner was created by Hong Kong’s Michelin star chef Alvin Leung, a cuisine which was a fusion of western and local favourite dishes.
In Style Hong Kong Citywide Promotion
A series of promotion launched to highlight Hong Kong’s dynamic lifestyle elements via design-led and creative products, trendy fashion and unique culinary experience, supported by online marketing and publicity campaign. Local merchants and restaurants around the city were engaged to offer discounts and incentives to Malaysian consumers.