November 2017

The country’s premier theme park turns 25 this year, and what better way to celebrate it then with its visitors, business partners, associates and members of the media.  The park is offering attractive promotions until the end of the year with great savings for local and international visitors.

A celebration party was held at the park’s surf beach with entertainment, barbeque and fireworks display. It began with three talented local artists Caprice, Mimi Fly and Kaka Azraff releasing their song ‘Experience It’ which, they have created to commemorate Sunway Lagoons milestone as a theme park.

The evening was graced by the founder and chairman of the Sunway Group, Tan Sri Dato’ Seri Dr Jeffrey Cheah and his wife, Puan Sri Datin Seri Dr Susan Cheah.

Calvin Ho, senior general manager of Sunway Theme Parks said, “Twenty five years in a business is a great milestone for many.  It comes with hard work, embracing changes and staying relevant.”

To date, Sunway Lagoon has hosted more than 20 million visitors, and has over the years achieved recognition as a theme park brand globally as well as, received several accolades.  Recently Sunway Lagoon won in the family theme park category as the Brand of the Year at the Kensington Palace’s World Branding Awards.  Sunway Lagoon also won a bronze at the 2017 People’s Choice Award (Entertainment) of the Putra Brand Awards and, as one of Asia’s Employer of Choice during the HR Asia Awards 2017.

The signature promotion campaign organised by the Hong Kong Trade Development Council (HKTDC) was held in Kuala Lumpur after successfully hosting it in Jakarta and Bangkok.  Aim of the campaign was to highlight Hong Kong’s vibrant and unique lifestyle and creativity, as well as to showcase branded and design-led products which have established Hong Kong as a leading trendsetting city in the region.

This high-profile promotion included a trade expo showcasing a wide array of quality branded and lifestyle products from Hong Kong, a service symposium featuring a range of business services, a gala dinner welcoming prominent officials and business leaders from Malaysia and Hong Kong, and a series of citywide promotions.

Malaysia is Hong Kong’s 10th largest trading partner in 2016 with a ranking of 4th among ASEAN (Association of Southeast Asian Nations) countries in its trade with Hong Kong.  Malaysia’s GDP per capita’s ranking is 3rd among all ASEAN countries. In terms of ease of doing business, Malaysia ranks 4th among all economies in East Asia and the Pacific; 23rd in the World Bank’s Doing Business Report 2017.  Malaysia is ranked 24 out of 138 countries in terms of business efficiency in the Global Competitiveness Report 2016-2017.

In Style Hong Kong Symposium

Symposium on how Hong Kong’s world-class business services including creative, finance, legal and logistics among other topics could facilitate Malaysian companies to expand business worldwide, particularly in the Chinese mainland market.

In Style Hong Kong Expo

A B2B exhibition showcasing Hong Kong’s leading branded and designer-led lifestyle products held at Mandarin Oriental, Kuala Lumpur. Buyers at the expo were importers, distributors, mass retailers, mail-order houses, department stores and specialised stores in Malaysia and other ASEAN countries.

In Style Hong Kong Gala Dinner

An exclusive high-level gala dinner organised at Shangri-La Hotel Kuala Lumpur welcomed 500 prominent officials and business leaders from Malaysia and Hong Kong. The evening’s four-course dinner was created by Hong Kong’s Michelin star chef Alvin Leung, a cuisine which was a fusion of western and local favourite dishes.

In Style Hong Kong Citywide Promotion

A series of promotion launched to highlight Hong Kong’s dynamic lifestyle elements via design-led and creative products, trendy fashion and unique culinary experience, supported by online marketing and publicity campaign. Local merchants and restaurants around the city were engaged to offer discounts and incentives to Malaysian consumers.

Images are courtesy of Hong Kong Trade Development Council (HKTDC) Kuala Lumpur.

A premium five-star hotel brand of the Hyatt Hotels Corporation, the Andaz Singapore is the first of its property in Southeast Asia. The hotel offers 342 guestrooms and suites, four event venues, a rooftop bar that offers 360-degree views and a street-dining-in-the-sky food and beverage concept.

Andaz Singapore is located in the districts of Kampong Glam, Bugis and Little India occupying level 25 to 39 of the DUO Tower, a landmark building within the area. The districts have the most varied range of commercial, religious, heritage and cultural bodies with Kampong Glam, as a heritage neighbourhood of Singapore filled with refurbished shophouses; while Bugis is a shopping haven for bargain hunters; and Little India is a historic area of Singapore that showcases the Indian community of the country.

Hotels in this collection generally reflect the unique cultural scenes and spirit of their surrounding neighbourhoods’ and are, dedicated to creating natural and vibrant living spaces where travellers, can indulge their own personal sense of comfort and style.

Global in scale while local in perspective, Andaz hotels promises to deliver an innovative hospitality experience and attentive, uncomplicated service designed to accommodate guests’ personal preferences.

The online marketplace expects fifty percent increase in gross merchandising vale (GMV) and cross border trading order during the campaign period. Owing to the competitive fray of the e-commerce in Malaysia, which has led to increase competition in the industry, according to 11street suggest that growth is imminent for local operators. 11street, Malaysia’s number two online marketplace, is driving initiatives to accelerate its business growth by introducing a plethora of local and international products to contribute to Malaysia’s e-commerce industry.

Chuljin Yoon, the chief operating officer said: “With the rapid digitalisation of economies, we are looking at a world of connected businesses. China, Japan, Korea and USA top the chart for active e-commerce penetration, so no doubt the Southeast Asian countries including Malaysia are a melting pot of opportunities for the e-commerce boom to take place.”

By collaborating with thousands of locally established and globally recognised brands, the launch of 11street’s year-end online shopping campaign, will introduce 100,000 lowest price guaranteed products and free shipping for purchase above RM29 under the Shocking Deal section beginning from November until December  31, with over thousands of sellers and international brands to shop from.

During the campaign, consumers will enjoy a range of products from global participating brands and consumer electronics and mobile tech accessories from more than 20 countries including the USA, Japan and Europe.