Korea’s largest online marketplace 11 street has launched its Lunar New Year shopping campaign in Malaysia. It’s no secret according to Bruce Lim, vice president of merchandising that, 11 street has a large and growing pool of online shoppers in the country and during the festive seasons such as the Chinese New Year, that the company sees a peak in online sales.
Recently a nationwide survey was conducted to understand the psyche of online shoppers in Malaysia, with a total of 1,854 respondents participating. An interesting fact revealed is, Malaysians are prone to last minute shopping, and the survey concur that family and friends mattered most among Malaysians.
The survey disclosed that 70 percent of participants were willing to spend on their family and loved ones during Chinese New Year, with three times more spending to purchase items for gifting purposes, rather than for themselves. Among the top five activities the respondents wished to partake in with their family included dining out, visiting friends, shopping for those they cared about, watching a movie together, and travelling to a foreign country.
Through the Gong Xi Wang campaign, 11 street has tailored a more bespoke offering for its online shoppers during this festive season such as: a variety of gift hampers; e-vouchers for restaurants; attractive travel deals; 48-hour delivery service within the capital city; and a click & collect service to eliminate wait time for shipment and; online shoppers can collect their purchases at selected physical stores nationwide.
Results of the nation wide survey was presentated at the Lunar New Year luncheon organised by 11 street. Guests also participate in the tossing of the salad Yusheng or Yee Sang to symbolise abundance and prosperity.