Last year there was an increase in travellers from Malaysia to Korea. There were a total number of 16,416 incentive travellers from Malaysia to Korea which saw a jump of 24.7 percent, while the number of groups was 262 up by 28.4 percent.
A MICE road show was organised by Korea Tourism Organization on May 11 at the Mandarin Oriental Kuala Lumpur, to introduce tourism and MICE products and services from the country. Sellers from Korea representing national and regional government organisations, convention centres, MICE service providers, hotels, airlines experience and medical programs and tourist attractions had a business-to-business session with invited travel agents from Malaysia. There was a good turn night and the event, ended with a dinner and presentation on Korea MICE.
Destinations in Korea such as Seoul, Gyeonggi, Incheon, Gangwon, Busan and Jeju were showcased during the presentation. Also travel agents were informed of the support from Korea Tourism Organization for incentive groups brought into Korea. To be eligible for this, the group must at least consist of 10 foreigners, and must stay a minimum of two nights in Korea.
Korea has seen an annual growth rate of 16 percent in international meeting during the 10 years after the 2009 world economic crises. MICE is the fifth major industry of the country.