Under the new initiative, ITB Asia will provide complimentary hosting to partners that recommend 15 successful buyers to attend the show. This gives partners a platform to develop stronger trade ties with recommended buyers and secure more business opportunities together. The show has seen an increase in number of MICE buyers following the launch of MICE Show Asia earlier this year.
To uphold the quality of buyers at this year’s show, ITB Asia has been working closely with industry partners old and new from the MICE, Corporate and Leisure segments.
Corporate partners this year include the Association of Corporate Travel Executives (ACTE), new partner Corporate Travel Management (CTM), and the United Networks of International Corporate Event Organisers (UNICEO).
ACTE will be returning with its Corporate Travel Day once more this year, while CTM will be hosting a conference for corporate travel, providing curated content for the corporate buying segment to learn and network with industry leaders.
ITB Asia has experienced a boost in partners from the MICE segment and with the launch of the new MICE Show Asia to take place alongside ITB Asia this year, it has attracted a pool of quality MICE buyers to attend the show.
MICE partners under the Buyers Elite Partner Programme (BEPP) include the likes of Advantage Meetings and Events, EVINTRA, Helmsbriscoe, who will be bringing the largest contingent of MICE buyers this year, Korea MICE Association (KMA), Penang Convention & Exhibition Bureau (PCEB), Philippines Association of Convention Exhibition Organisers and Suppliers (PACEOS), and the Professional Convention Management Association (PCMA), who is taking part for the first time.
Building on the success of 2018’s Buyers Programme, this year’s ITB Asia has already seen about 35 percent increases in approved buyers. Buyers are coming from across the world but specifically from high-growth markets such as Southeast Asia, China and India.
“As the leading travel trade show, we want to provide a dynamic and diverse platform for our stakeholders to forge strong business relationships. We are pleased to have attracted a greater number of buyers to this year’s show, specifically from markets which have shown to have huge growth potential in travel and tourism. By working closely with our exhibitors and through the new Elite Partner Programme, we hope to spur more business opportunities for both parties,” said Katrina Leung, managing director of Messe Berlin (Singapore), the organiser of ITB Asia.