Melbourne Convention Bureau has secured six international incentive groups from Malaysia, Singapore, Indonesia and New Zealand. This will be the first time, Melbourne and regional Victoria welcomes back incentive groups since Australia’s international borders closed in 2020.
This first influx of delegates sets the tone for a busy season this May with the 162 Southeast Asian and New Zealand delegates due to arrive, filling close to 1,661 room nights and; expected to inject more than AUD898,000 in economic contribution to Victoria’s economy
Across the five incentive groups arriving, delegates will visit an array of attractions in Melbourne and regional Victoria. The exciting line-up includes some of Victoria’s most popular regions, the Yarra Valley, Mornington Peninsula, Phillip Island Nature Park for the iconic Penguin Parade as well as, a trip to enjoy the splendour of Great Ocean Road.
“We’re thrilled to once again welcome back international corporate incentive groups both large and small to Melbourne. MCB works to boost hotel occupancy in the traditionally quiet shoulder periods with visitors staying mid-week,” said MCB’s chief executive Ms. Julia Swanson.
For Victorian regional tourism suppliers and local businesses, business events are a major driver of regional visitation; providing a substantial economic contribution enhancing local communities.
Pre-pandemic, Melbourne attracted on average just over 100 incentive groups with approximately 55,000 international delegates each year spending, on average AUD1,019-00 per day across accommodation, tourist attractions, local shops and cafes.