The world is returning to Thailand for MICE. Thai exhibitors at the first in-person edition of IT&CM Asia and CTW APAC in two years secured 94 leads with an estimated 10,362 potential overseas attendees. Thailand Convention and Exhibition Bureau estimated that the leads will bring into Thailand 683 million baht in revenue.
IT&CMA 2022 adopted a hybrid format which took place physically at Bangkok Convention Centre at CentralWorld from September 20 to 22 and digitally for another additional six days. It attracted exhibitors from nine destinations, they are Hong Kong, Indonesia, Japan, South Korea, Malaysia, Monaco, Philippines, Taiwan, and Thailand. There were 1,003 onsite participants and 224 online buyers.
This year TCEB-supported Thailand Pavilion housed the Thailand Incentive and Convention Association and a total of 34 exhibitors from Bangkok, Chiang Mai, Pattaya, Phuket, Hua Hin and Khao Lak; consisting of 26 hotels, four convention centres and four destination management companies. Meanwhile, the three MICE cities in the northeastern region set up ISAN MICE booth, featuring suppliers from Khon Kaen, Udon Thani and Nakhon Ratchasima.
At the end of the physical event, Thai suppliers gained leads from India, Singapore, United States and European countries of Czech Republic, Germany, Poland and Belgium in the pharmaceutical, information technology, automotive and insurance industries.