Monthly Archives

November 2022

Event Planning: How to Build Meaningful Online Events

By | 2022, Uncategorized

Mr. Henry Hall is head of business development at CrowdComms and here, he discusses on how online events have evolved, make online events meaningful and, what events of the future might look like. 

 

How can you build meaningful communities in an online environment?

Technology has enabled humanity to connect for thousands of years. For example, the invention of fire went hand-in-hand with the growth of human civilisation. Creating a space for people to congregate, communicate and share is, in concept, no different today in the digital sphere as it was back then for our hunter-gathering predecessors. The first step is to create the space, the second is to encourage acceptance and adoption, and finally, to increase contribution and participation from members to drive meaning from the environment.

These conceptual foundations are good pillars to structure your methodology when creating an online community. Instead of a rack of ribs to congregate over, your users need quality content, instead of grunting and pointing they need 1:1 video calls and push notifications. We can lead and encourage users’ behaviours by adopting technology, and using it to influence activities, whether that be networking, content sharing or content creation. The technology you choose to build your community needs to have the functionality to act as a conduit for communication and participation.

What does a 360-degree event mean?

The lines between work and home life have blurred since the pandemic, as has the notion of a single stand-alone event. Live events are a fantastic time to share with old connections and develop new ones. The 360 event is an event that never switches off, where conversation can happen outside of the initial experience, with regular touch points to incentivise future participation and content-on-demand whilst marketing other opportunities aimed at similar communities. The digital transformation in home and work life we are experiencing is a testament to the change in our behaviours and serves as an excellent example of how our concepts of an event will change.

Some people thrive in remote working and networking situations, while others are less enthusiastic. How can event planners support both types of user?

It’s no surprise that this digital revolution we are a part of presents many challenges for us. From digital fatigue and the absence of familiar human connection to a lack of engaging content and poor user experience, many of us feel resistant, challenged and frankly bored of the virtual networking environment. Others see the benefits of accessibility and sustainability in having ten meetings daily in the comfort of a pair of sweatpants. Understanding these benefits and challenges of user groups is essential when developing a remote networking tool.

CrowdComms is focused on finding solutions to these challenges, which involves creative thinking about how we can modify functionality to be more engaging. Smart Sessions, which we launched in 2022, is a prime example of this.

What do you see on the horizon for the future of event technology?

There is lots of exciting tech developments in the pipeline for both live and virtual events. Every week I hear of a new technology designed to improve the event experience. I think biometrics will become more commonplace in the physical environment, as well as trends towards immersive rooms and live digital spaces to connect the different user groups. Then there is the Metaverse, and what a dystopian but truly liberating concept that is! Statistics show that the average 18–24-year-old in the UK spends over 50% of their waking hours on a computer, already participating in a metaverse (with bad graphics) that is the current internet. It’s a natural progression to develop a more immersive and interactive experience to drive contribution and participation with the ultimate aim of delivering meaningful online communities.

You can catch Mr. Hall’s Knowledge Programme session on ‘Events and the carbon footprint conundrum’ which will take place on Wednesday, November 30 at IBTM World in Barcelona, Spain

Japan Takes Top Spot as Most Searched Destination Globally

By | 2022

As travel restrictions officially lift in Japan, Agoda search data shows a surge of 16.5 times which is more than 1500 percent in searches for travel to Japan, taking  the country to the top searched destination and; representing the largest search uptick Agoda has recorded with any border reopening to-date.

Before the pandemic, Japan has captured the hearts of many as the travel destination of choice and travellers, have been eager to revisit the unique culture and authentic experiences the nation has to offer.

While Japanese travellers may be slower to pick up their bags and head out into the world, the industry is optimistic about Japan’s travel resurgence. Although locals are seen to practice more caution but, there is a general sense of optimism.

Domestic travel however, shows no signs of abating with Agoda noting a 135 percent increase, year to-date, in domestic travel searches as compared to 2019. To further aid in the rejuvenation of the domestic hospitality industry, Agoda is partnering with the Japanese government’s ‘Travel Support’ campaign to help drive traffic to local businesses nationwide in far reaching prefectures.

In the meantime, South Korea (#1), Hong Kong (#2) and Taiwan (#3) are the markets most keen, to head back to Japan. Mostly, the top ten inbound markets are dominated by Southeast Asian markets with Thailand (#4) and Singapore (#5) leading the charge, closely followed by Malaysia (#7), Indonesia (#9) and Philippines (#10).

Rounding up the two ten inbound markets are the United States number six and Australia eight.