October 2023

Trip.com Group’s AI travel assistant, TripGenie, stands out as a transformative innovation tailored to crafting itineraries and enhancing travel bookings within the all-in-one Trip.com Group app. Since its launch earlier this year and subsequent July upgrade, TripGenie has produced remarkable results.

Notable achievements include doubling the order conversion rate and improving user retention rates, resulting in enhanced user engagement and overall service effectiveness.

TripGenie’s recommendation capability for complex queries, combined with highly accurate compressive search, allows a user to find what they are looking for quickly and with great accuracy, providing a superior experience for Trip.com users.

At the same time, TripGenie has redefined the user experience by excelling in travel and itinerary planning, including multi-destination planning, a soon-to-deploy feature. TripGenie also provides quick inspiration for the uninspired traveller, creating personalised editable itineraries in under a minute.

While advanced itinerary themes cater to various travel types, combining text and voice commands for a seamless user experience. Aside from English, users may also access these commands in traditional and simplified Chinese, Cantonese, Korean, and Japanese.

Trip.com Group envisions TripGenie at the forefront of the AI travel evolution with plans, to roll out, itinerary sharing features and increased personalisation options such as upvoting and liking; TripGenie will enhance collaborative travel planning for a more personalised experience.

“Our AI expertise empowers the travel industry by transforming the way travellers plan and book their trip with AI-tailored travel solutions like TripGenie, we enhance engagement, accuracy, and personalisation in the travel experience,” said James Liang, co-founder and chairman of Trip.com Group at ITB Asia 2023 in Singapore.

He further added: “I think the name, “TripGenie” is quite suitable for our mission, for our goal is to help the customer plan the perfect trip like a genie. In this new era of travel, we are optimistic, forging ahead to enrich their travel experiences with AI and pursue the perfect trip for a better world.”  

Trip.com Group, a global leader in online travel services, took centre stage at ITB Asia in Singapore, highlighting the pivotal role of Artificial Intelligence (AI) in reshaping the travel industry. James Liang, co-founder and chairman of Trip.com Group, delivered a keynote, emphasising the Group’s commitment to elevating customer experiences through AI-driven innovation.

As part of ICCA’s ongoing digital transformation, it has now extended its Business Intelligence portfolio to include previously untapped and potential huge sector the Government Meetings or GM.

ICCA has traditionally focused on association meetings since the association community brings revenue, commerce and change into cities, regions, and countries across the world.

Utilising this specialist data requires a particular kind of expertise, something ICCA has mastered over 60years and by applying its analytical expertise to the sphere of governmental meetings; it will bring new and exciting business opportunities directly to its members. This development makes the ICCA value proposition stronger than ever.

“We believe government meeting needs allay to our members’ expertise and creates a win-win situation for all stakeholders. I look forward to ICCA GM driving both business success and the establishment of partnerships that are conducive and long-term,” said ICCA’s chief executive officer, Mr. Senthil Gopinath.

Governmental meetings have been categorised as high net worth and ICCA’s GM database, will be progressive at the outset as it tests, and populate the database with its members’ data.

After testing, it is projected to grow sizably and occupy a significant part of ICCA’s ever evolving portfolio.

In a performance update, Thailand Convention and Exhibition Bureau has announced that Thailand has won a total of 23 bids for international conferences from October 2022 to September 2023. These are for events that will take place up to 2028.

The largest among the wins is the 2026 Annual Meetings of the International Monetary Fund and the World Bank Group, to be held in Bangkok of which 12,000 delegates are expected.

Two are notable conferences for being the first to be staged in Southeast Asia – the FIFA Congress 2024 and World Diabetes Congress 2025. The FIFA Congress is expected to attract 2,000 delegates from 211 countries and the World Diabetes Congress, 10,000 delegates.

Also noteworthy here is that 14 of the 23 wins, are for medical conferences. They include; the International Society on Thrombosis and Homeostasis Congress 2024, with 8,000 delegates and World Congress on Pain 2026 some 5,000 delegates.

TCEB’s bid strategy, responsible for the production of the bid book, publicity, and securing the backing of the relevant government ministry, is through TCEB’s One Ministry, One Convention (OMOC) programme.

The OMOC programme allows TCEB to tap on the resources and support of a particular government ministry. It was instrumental in securing the Annual Meetings of IMF and WBG, the FIFA Congress and three global medical conferences,