This year’s international media familiarisation trip the two destinations, were selected for the hosted members of the media to acquaint themselves with new attractions and activities at a community level in these cities. According to TCEB’s senior vice president-business, Nichapa Yoswee, the convention bureau is using this trip to redefine business experiences for MICE travellers in both destinations.
In Bangkok, the media visited the city’s brand-new attraction of ICONSIAM with its latest convention and exhibition venue, the Suralai Hall. An opportunity to dine at Thailand’s latest exclusive Michelin-star restaurant and were introduced to innovative attractions and activities of local communities ranging from visiting a coconut palm sugar production in Samut Songkram, salt spa in Phetchaburi and sample herbal products produced in Hua Hin.
The redefined idea of TCEB comes amidst the stronger role of MICE in Thailand’s national development. MICE is now incorporated as a new growth driving engine in the government’s 20-year national development plan. The government has also introduced a policy is to promote more local and community attractions beyond the established destinations.
Positive development in Thailand’s MICE policy according to the senior vice president-business is reflected in TCEB’s record performance in the 2019 financial year. TCEB has won bids for 11 international conferences while attracting 17 new trade shows and 12 mega-sized meeting and incentive groups of over 100,000 delegates.
By sector, MICE arrivals to Thailand showed resiliency across the board: Meetings accounted for a total of 249,371 travellers with estimated revenue of 22,022 million Baht; Incentives with a total of 274,093 travellers bringing in revenue of 15,255 million Baht; Conferences amounted to 228,592 travellers on revenue of 17,902 million Baht; and Exhibitions at 215,772 travellers with total revenue of 15,259 million Baht.Asia is the top source market by geographical region with 852,640 arrivals to Thailand, followed by Europe with 41,357 arrivals, Oceania with 35,571 arrivals and the America with 24,834 arrivals. After that the Middle East and Africa came in with 7,655 and 5,771 arrivals.
In 2020, the number of overseas MICE visitors to Thailand is expected to increase by 11 percent to 1,386,000 arrivals and revenue by five percent to 105,600 million Baht.