The annual China Conference & Business Travel Fair (CCBTF) organised by the Shanghai Municipal Administration of Culture and Tourism received full endorsement from ICCA. The decision was made during a meeting in Shanghai between Patrick Chen, director of marketing and promotion department of Shanghai Municipal Administration of Culture and Tourism with Senthil Gopinath, chief executive officer of ICCA and Noor Ahmad Hamid, ICCA’s regional director for Asia Pacific.
This endorsement marks the culmination of efforts to further position Shanghai as a leading hub for conferences and, supports Shanghai’s local Business Events industry in its transformation to become an international B2B event with strong business appeal.
CCBTF is a primary educational forum for local industry professionals to stimulate knowledge exchange, business development and networking. The forum attracts over 500 meetings industry stakeholders from across China and brings together a line-up of global speakers and delegates from the meetings industry to discuss key issues, exchange industry ideas and create business and networking opportunities.
It features travel experience designed TED Talks, knowledge-sharing, buyers-meet-sellers sessions and the release of the annual China Business Travel Report, which is a highly anticipated industry report. The event also includes trending meetings industry topics such as meetings technology, destination promotion, digital strategy, and experiential design as well as, a training programme specially catered to young meeting industry professionals.
CCBTF 2020 will be held on September 23rd and 24th at Shanghai International Convention Centre.
ICCA’s Chief Executive Officer Senthil Gopinath (left) and Patrick Chen, Director of Marketing and Promotion Department, Shanghai Municipal Administration of Culture and Tourism, shake hands in Shanghai to confirm the extended partnership.