ICCA Officially Endorses China Conference & Business Travel Fair

By | 2020

The annual China Conference & Business Travel Fair (CCBTF) organised by the Shanghai Municipal Administration of Culture and Tourism received full endorsement from ICCA. The decision was made during a meeting in Shanghai between Patrick Chen, director of marketing and promotion department of Shanghai Municipal Administration of Culture and Tourism with Senthil Gopinath, chief executive officer of ICCA and Noor Ahmad Hamid, ICCA’s regional director for Asia Pacific.

This endorsement marks the culmination of efforts to further position Shanghai as a leading hub for conferences and, supports Shanghai’s local Business Events industry in its transformation to become an international B2B event with strong business appeal.

CCBTF is a primary educational forum for local industry professionals to stimulate knowledge exchange, business development and networking. The forum attracts over 500 meetings industry stakeholders from across China and brings together a line-up of global speakers and delegates from the meetings industry to discuss key issues, exchange industry ideas and create business and networking opportunities.

It features travel experience designed TED Talks, knowledge-sharing, buyers-meet-sellers sessions and the release of the annual China Business Travel Report, which is a highly anticipated industry report. The event also includes trending meetings industry topics such as meetings technology, destination promotion, digital strategy, and experiential design as well as, a training programme specially catered to young meeting industry professionals.

CCBTF 2020 will be held on September 23rd and 24th at Shanghai International Convention Centre.

ICCA’s Chief Executive Officer Senthil Gopinath (left) and Patrick Chen, Director of Marketing and Promotion Department, Shanghai Municipal Administration of Culture and Tourism, shake hands in Shanghai to confirm the extended partnership.

New Research: Human Connections Key to Growing Business Results

By | 2020

Study by Asia Pacific Incentives and Meetings Event (AIME) reveals face-to-face meetings the most effective way to conduct business.  The meetings and incentives event has unveiled a new report that shows 93 percent of business event delegates find human interaction and connections important across business events, with 48 percent declaring them to be critical.

The new study, conducted by Talk2 Media & Events in the lead-up to AIME 2020, surveyed over 200 buyers and exhibitors from across the Asia Pacific region (87 percent) and wider world (13 percent) – looking at industry challenges and the most valued attributes.

The study revealed that the biggest barriers to business when attending an industry trade show were lack of quality buyers and exhibitors (33 percent), followed by insufficient networking opportunities (24 percent), poorly organised appointments and meetings (20 percent), lack of educational opportunities (13 percent) and poor timing of the industry event (10 percent).

The study also found that over 60 percent of buyers and exhibitors continue to find face-to-face connections the most effective way to conduct business, followed by email (32 percent) and phone call (4 percent).

Interestingly, when asked about the rise of digital in the industry, the two biggest concerns lay in losing touch with human relationships (48 percent), followed by online communities replacing physical communities (26 percent).

Matt Pearce, chief executive officer of Talk2 Media & Events said, “This industry report provides real insight into what makes delegates tick – and is another way we’re continuing to listen to the community.

At AIME 2020, expect to be challenged both professionally and personally. We have sharpened our focus on creating more meaningful and human moments, with greater opportunities to drive positive business results.”

It was also revealed that the Asia Pacific region was critical (34 percent) to driving business growth, with 42 percent stating that the region had significant influence and only 16 percent stating it had partial influence.

When it came to the best time to place business, 37 per cent of buyers and exhibitors stated the first quarter (Januart to March) was most important, followed by 23 per cent for the third quarter (July to September), 25 per cent for the second (April to June) and 15 per cent for the fourth (October to December).

AIME is scheduled to run in Melbourne February 17 to 19 February.

Visit aime.com.au for final registrations.


Sarawak Makes History by Winning Most Business Events in a Single Year

By | 2020

The business events industry in Sarawak, a state located in East Malaysia considered to be a second-tier conference destination, has secured the highest number of business events in a single year in 2019 – estimated to anchor more than RM90 million in direct delegate expenditure (DDE) from the spending of flights, accommodation, meals and entertainment.

Aside from assessing the economic value to Sarawak, the secured collective of meetings, incentives, conventions and exhibitions were also assessed under its Legacy Impact Assessment which pointed 965 potential impacts for Sarawak.

The Legacy Impact Accessment introduced by Business Events Sarawak or BESarawak, the state’s convention bureau is for the business events industry to fulfill a bigger purpose than just putting value on business and financial benefits, but also to leave a legacy.

Events are assessed against the 7 Key Focus Areas (7KFA) of urban development and re-development, industry development, social, environmental, agricultural and service and digital economy.

In addition to celebrating the triumphant wins and scoring, BESarawak has also announced that the figures associated with the bid wins such as delegate attendance, days and expenditure has surpassed the bureau’s expectation and target. According to their survey, 72.4 percent of delegates extended their stay post-convention with a satisfaction scoring of 98.4 percent.

Stated by the chairman of BESarawak, Tan Sri Dato Sri Dr. Muhammad Leo Toyad last year’s success in securing the highest number of business events indicate the actual strength of this industry on the state’s economy and is confident that the figures will increase exponentially.


SITE Thailand wins Rising Star Award

By | 2020

The Thailand Chapter of Society for Incentive Travel Excellence (SITE) won the Rising Star Award for 2019 at SITE’s 2020 Global Conference held in Vancouver, Canada. The annual awards honour individual members and chapter organisations that have contributed to the association and the world’s incentive travel industry.

SITE Thailand was established last year during the SITE Global Conference 2019 in Bangkok with 22 members. Its membership has since grown to 30 – comprising destination management companies, hotels, event planners and trade associations.

The Rising Star Award recognises SITE Thailand’s steady membership growth, varied activities and strong support for SITE’s Young Leaders Program and defined leadership structure. Also for its timely submission of reports during the qualifying period overall resilience and performance.

Thailand’s other winner at the conference is Max Boontawee Jantasuwan, founder and chief executive officer of Events Travel Asia in Bangkok, and SITE Thailand Chapter president. He won the Kevin Forde Spirit Award 2019, which is given each year to individuals who best exemplify the generosity of time and energy that Kevin Forde had for fellow incentive travel professionals and volunteerism.

ICCA Launches the ICCA Association Community

By | 2020

Membership is open to all stakeholders in association meetings throughout the world. According to ICCA, by joining the community, associations have access to education, connections, tools and resources to organise more effective meetings.

Also through the ICCA Association Community, associations can make their voice heard in ICCA’s global community for the international meetings industry on: how their association and their meetings will make a difference in the future.

Associations will have access to ICCA’s Association Meetings Intelligence as well as to ICCA’s events and enjoy peer-to-peer networking, expertise and education.

“The launch of the ICCA Association Community will integrate associations with our membership, helping to shape ICCA’s future and provide opportunities for ever-closer collaboration,” remarked ICCA president James Rees.

While, Thomas Reiser, executive director of the International Society on Thrombosis and Homeostasis (ISTH) said: “Networking with international associations among each other is critical for the success of our activities as the peer-to-peer sharing and learning is one of the most powerful aspects.”

He added by doing this on a well-established platform like ICCA and, combining it with the community of destination partners is even more beneficial for ISTH particularly, in their joint efforts to professionalise the way to collaborate in planning and executing successful events.

This is why ISTH said the executive director, is happy to be part of the ICCA Association Community and look forward to the benefits such as access to data, sharing new ideas, thought-provoking education and peer to peer networking.

Associations can sign up through a form on the ICCA website.

PCMA to Mobilise Power of Business Events Industry to Take Care of People and Communities

By | 2020

Citing the business events industry’s vast potential for taking care of people and communities, PCMA president and CEO Sherrif Karamat announced a pan-industry initiative to raise USD 250,000 to help those affected by the bushfires in Australia and the earthquakes in Puerto Rico.

“Doing good for people and communities in crisis is doing good for all of us,” Karamat said. “The business events industry has a rich legacy of stepping up and coming together to do good when disasters strike. This is another way of demonstrating how business events can be a catalyst for economic and social transformation.”

Three years ago, the PCMA Foundation created the Industry Relief Fund to unify the business events community to aid of members of the industry who were suffering from disasters wherever they may be.

In addition to direct financial support through the Industry Relief Fund, PCMA will also collaborate with leaders in the affected communities to provide messaging support through PCMA’s global networks and channels.

Donate and find out more at:foundation.pcma.org/industry-relief-fund.

SACEOS Celebrates 40 Years of MICE Growth and Innovation

By | 2020

The Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) is now in its 40th year.   Since its inception in 1979, SACEOS has established itself as an active voice of the meetings and events industry in Singapore, providing a platform for innovation and has become a key player within the region’s events industry.

“I believe this sector will advance faster in the next 10 years than it ever has before. New technologies are enabling greater efficiency and more collaborative operating models. They are also re-shaping the marketplace. New entrants such as start-ups or the industry’s own customers and suppliers, are also shaking up the sector to allow new applications, create new interactions, and empower people even more,” said Alousius Arlando, president of SACEOS.

Now home to more than 5,000 Asia Pacific headquarters of SME and global MNC companies, SACEOS has aided in boosting the expansion of the regional market over the past four decades. It has facilitated and solidified regional and global partnerships, advanced knowledge and industry best practices while advocating for advancement and a better business economy for Singapore.

At Singapore’s EXPO & MAX Atria where a dinner celebration was held to mark the 40th anniversary, a new logo of SACEOS was unveiled of a brand new visual identity that represents the growth and transformation of SACEOS.

“Its smarter visual identity is a hallmark for the next phase of our growth. The improved logo has evolved by enhancing the colour and font while still retaining a distinct reference to our former branding and origins,” the association’s president commented.

This year, Singapore will be hosting some of the biggest business events in the region from the Singapore FinTech Festival, Singapore Week of Innovation and Technology, Singapore Media Festival, Food and Hotel Asia to the Singapore Air Show



AAA 2020 – Asia’s Largest Amusement and Attraction Show

By | 2020

Attracting trade visitors from more than 50 countries, the show is set to be held from May 10 to 12 at the China Import and Export Fair Complex in Guangzhou, China.

To date entertainment industry professionals from United States, United Kingdom, Russia, Japan, Korea, Dubai, Turkey, India, Singapore, Philippines, Vietnam and Indonesia among other countries are participating in the AAA 2020.

This year’s show will also have support from exhibitors worldwide with Chinese exhibitors like UNIS, Wahlap, Golden Dragon, G-Look, Golden Horse, Letian, Wangming, Prodigy, and brands like Sacoa (Argentina), Semnox (India), Embed (Australia), Wibit Sports (Germany), Zone Laser Tag & Hologate (Germany), Dragonautics (Singapore), Delta Strike (New Zealand) and F2 Systems Inc (Korea).

Live Activities during AAA 2020 show includes 2020 Asia Theme Park Development Forum, Advanced Workshop on Indoor Parks Operation and 2020 Asia Culture & Tourism Development Conference

In terms of exhibition scope delegates and visitors can expect: Games and Devices ranging from arcade and video, midway and skill, redemption prizes, participatory play equipment and displays; Theme Parks and Attractions of rides, architecture and design, photographic solution, people-moving equipment, security equipment, theatrical equipment and supplies and admission equipment; Water technology: with water-related equipment and supplies, water park design and consultancy; Children Amusement from playgrounds, trampoline, inflatables and kiddie rides; and Hi-Tech Equipment such as VR&AR, simulation, animatronics, snow and ice systems, laser tag and special effects.

Last year which was the 15th AAA show broke the record reaching 90,679 visits with 1,100 exhibitors showcasing their latest products and services – covering 120,000 square metres of exhibiting area.

For more information email: grand.je@grahw.com




Business Events Sarawak to Elevate Power of Business Events in Malaysia with PCMA

By | 2020

Business Events Sarawak (BESarawak) by Sarawak Convention Bureau has undertaken a Memorandum of Understanding (MOU) with PCMA, to develop a partnership that provides education, business development opportunities and increases awareness of the transformative power of business events.

The MOU is effective through December 31, 2022 which was signed last year at the Convening Leaders, PCMA’s signature annual event, in San Francisco’s Moscone Center.

Sherrif Karamat, CAE, PCMA president and chief executive officer said: “This agreement with Business Events Sarawak is completely aligned with PCMA’s vision and growth, as both organizations share the same goal — to demonstrate how business events transform societies, businesses and communities.”

The MOU calls for business events training and education to help showcase Sarawak’s unique value proposition to international associations and corporate markets in addition to developing the local meetings industry.

“Sarawak has already begun its quest to position business events as economic and community game-changers in the region through the Legacy Impact Programme” said The Honorable Datuk Haji Abdul Karim Rahman Hamzah, Minister of Tourism, Arts and Culture, Sarawak and Minister of Youth and Sports, Sarawak. “The program is focused on four pillars of legacies which are Advancing the Field, Community Benefits, Economic Outcome and Public Policy; driven by 27 drivers.”

BESarawak, Malaysia’s pioneer business events bureau, hosted a distinct gathering of business events strategists, industry leaders and government officials from Asia Pacific at the Convening Leaders last year to network with some of the world’s most prominent figures in the industry and discuss current growth strategies and disruptors.

PCMA and CEMA Announce a Strategic Alliance to Support, Educate and Grow Audiences

By | 2020

The agreement, which starts on January 1, 2020, calls for collaboration and cross promotion through educational initiatives to help increase brand presence and membership. Financial terms however have not been disclosed.

“PCMA has a commitment to bringing its members access to leading edge education and content that helps them deliver economic and social transformation through business events,” said Sherrif Karamat, CAE, PCMA’s president and chief executive officer.

He added, “This strategic alliance with CEMA allows us to deliver more resources to our members while expanding our audience so we can continue to demonstrate how business events transform global economies and societies.”

The strategic agreement calls for CEMA to co-develop education at each of PCMA’s four signature events: Convening Leaders, EduCon, European Influencers Summit and Asia Pacific Annual Conference.

While PCMA, will deliver education at the annual CEMA Summit and during CEMA Study Tours. In addition, both organisations will collaborate on webinars and other services to deliver greater value to each other’s membership.

“CEMA and PCMA share a vision for the advancement of event marketing as a vital element in the marketing stack, and each brand offers unique and complementary qualities and services to help event professionals learn and grow,” said CEMA president and chief executive officer, Kimberley Gishler.

PCMA has also strategic agreements with AIME (Asia Pacific Incentives Meetings Events), Abu Dhabi and Sarawak, Malaysia, IAPCO, COCAL and a joint venture with Destinations International for the annual Destination Showcase event.