AIME is Going Hybrid for its 2021 Show

Press Room > 2020

The AIME team has developed a show model that combines virtual with live event components for the industry to be able to meet, exchange knowledge and do business with delegates wherever they are in the world. It is scheduled to take place from March 15 to 17 at the Melbourne Convention & Exhibition Centre, incorporating a virtual format that is a hybrid which, will be the first for AIME

A poll conducted during the APAC webinar on the Joint Meeting Industry Council Manifesto for Economic Recovery using Business Events, revealed that 89 per cent of attendees expected to see hybrid events in 2021, further validating the move to the new show model.

“We understand that we all have a role to play in driving business events to help rebuild global economies and the new hybrid AIME is being designed to quickly help kick start our industry in 2021. By moving the show to March, we are giving the industry some extra time to adjust to post-COVID conditions as well as providing them with a road to new business opportunity,” said Matt Pearce, chief executive officer of Talk2 Media & Events.

The AIME hybrid model will see, exhibitors, hosted buyers and visitors attend either in person in Melbourne or virtually via the AIME online event portal.

While the virtual component means that meetings will no longer be restricted to the physical show dates. International virtual exhibitors and visitors will have the freedom to fix meetings best suited to individual time zone schedules. In addition to this, the Knowledge program content will be accessible at any time.

As for exhibitors who are able travel, they can still take part in the vibrant live show floor in Melbourne. At the same time, benefit from an increased number of buyers with those who are unable to attend, can do business from the comfort of their own office.

Penny Lion, executive general manager events of Tourism Australia said, “The recovery of Australia’s business events industry will depend on careful planning, unity and the industry coming together.”

She added engaging with businesses across Australia on the importance and value of events will also play, a role, in ensuring they are ready and willing to meet and do business when the time is right. If all things go as planned, AIME 2021 will be an early opportunity to renew business relationships and start planning events which will put the industry back on its feet.

For more details and to submit interest in exhibiting or attending AIME in 2021, please go to  To follow AIME’s journey on social media visit FacebookTwitterInstagram and LinkedIn.