Azerbaijan Tourism Board (ATB) took the opportunity to introduce its ‘Take Another Look’ campaign at Azerbajan during the trade show.
ATB looked at exploring collaboration with destination management companies from the emerging market of Southeast Asia with countries such as Singapore, Malaysia, Indonesia, Philippines, Thailand and Vietnam, which in 2018, recorded outbound departures of 77 million and an expectation of an exponential growth of 40 percent by 2023.
“We are delighted to launch our new brand identity and the ‘Take Another Look’ campaign at the ITB Asia. And we look forward to introducing our destination brand to Asian visitors, enhancing our tourism proposition in the industry, as we continue to provide tourists with unique, authentic experiences that will leave them with lasting memories for a lifetime,” said Florian Sengstschmid, chief executive of Azerbaijan Tourism Board.
Changes have also been seen in the country’s socio-economic status. The country is developing rapidly and MICE business has now become one of the key tourism segments of Azerbaijan.
In view of this, the country established the Azerbaijan Convention Bureau which was opened in September 2013, and this now comes under the purview of the Azerbaijan Tourism Board.
While in terms of facilities, the Baku Expo Center and the Baku Convention Center both multi-purpose venues are considered to be ultra modern, and the largest in the Caucasus.
Another up and coming venue for hosting events is Qabala (Gabala) city, located in the northwest of Azerbaijan. Since 2009, the city, every summer organises the Gabala International Music Festival of both classical and jazz. Musicians perform in the open-air with participants from Europe and as far as the United States.
The tourism board is expected to roll out more marketing programmes to attract MICE business. According to its chief executive officer, there are plans for road shows, media familiarisation trips and buyer trips from Asia. End of April next year, the board is planning to organise for the first time in the country a buyers’ forum in Baku, the capital.
In Asia, ATB has representative offices in Delhi, Mumbai and Bangalore in India. While in China, it has presence in cities such as Beijing, Shenzhen and Guangzhou and Seoul in South Korea.
Travel to Azerbaijan is now getting easier with the recently implemented and simplified new electronic visa procedure, to allow visitors to easily obtain a visa when travelling to the country. Currently, countries in Asia like Singapore, Malaysia and Indonesia, are eligible for visa upon arrival, while Thailand and Vietnam can apply through the e-visa system.