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Julia Rahman

What can We Expect from ITB China this Year

By | 2019

Nicole Ci the project manager of ITB China discusses in which direction the event is heading:

What changes have you made to the show this year?

The market in China continues to enjoy robust growth, and as a result we have ambitious plans to evolve the event this year, with several enhanced features. Based on the changing market as well as ongoing conversations with our customers, top of our agenda is to attract more international exhibitors, especially from Europe and Asia, as well as new domestic destinations, to reflect the growing interest in holding events in the region.

This year we expect around 400 hosted buyers to attend the show, and to meet exhibitor needs we plan to increase the proportion of association Hosted Buyers, whilst keeping the same high number of corporate buyers that we achieved last year (30 percent) with the remainder from agencies. Around 20 percent of the hosted buyers will be international.

As is the case across the industry, the key to the success of an event is creating an inspiring and interesting backdrop. As such this year, we’re introducing an ‘Experience Zone’, where visitors will be able to interact with select exhibitors in immersive themed environments on the show floor. Additionally, in response to customer demand for more opportunities to learn and be inspired by outside speakers, eight new speaker slots have been added to our cutting-edge Knowledge Programme, which will cover four key themes, taking the number of speaker slots to 18.

What factors have influenced the changes to the exhibitor / hosted buyer mix?

This is a buoyant market experiencing rapid growth, with a huge outbound business travel market, making it a very attractive proposition for international exhibitors. Oxford Economics estimated that outbound business travel from China reached USD100 billion in 2018, up 26 percent on 2017. Hosted Buyers who come to IBTM China are eager to place business with international exhibitors, as well as domestic, and it is for this reason that we have decided to shift the exhibitor mix slightly in favour of international exhibitors.

In terms of the hosted buyer mix, the association meetings market in the region is on the rise, and to meet our exhibitors’ needs, who have told us they would like to meet with more association buyers, we plan to attract more association hosted buyers to the event this year.

Can you tell us more about the new Experience Zone?

Our new ‘Experience Zone’ gives select exhibitors the opportunity to bring their product offering to life in front of an engaged audience of quality buyers, and it offers hosted buyers the chance to experience amazing event themes and ideas to take home ideas for their next events. Plus, with VR show rounds of event spaces becoming more commonplace, this was a logical next step, to enable our delegates to re-create the event experience under one roof and provide an experience that is just as much about showing as telling. It’s an exciting concept that we’re keen to develop and further details of exhibitors will be announced in due course.

IBTM China  will take place in Beijing from Auguist 28 to 29 at at China National Convention Centre (CNCC).

AIME Partners with Guide Dogs Victoria for Industry-First Sensory Experience at Its 2019 Event

By | 2019

Asia Pacific Incentives and Meetings Event (AIME) announced an innovative partnership with Australia’s most-trusted charity, Guide Dogs Victoria (GDV), to launch a pop-up sensory experience workshop.

Guide Dogs Victoria will run its award-winning program, Dialogue in the Dark, as part of AIME’s refreshed Knowledge Program, sponsored by the Melbourne Convention Bureau. Participants can expect an immersive experience designed to offer them the opportunity to kick-start AIME by challenging their own limits, overcoming boundaries, and discovering their hidden potential – all while being led through tasks in complete darkness by facilitators who have low vision.

“The Knowledge Program is all about community, diversity, innovation and inclusivity, and we’re thrilled to partner with GDV. Between us, we can highlight the extraordinary ability rather than the disability within this community and how we can learn from them,” said Matt Pearce, director of Talk2 Media & Events.

Founded by social entrepreneur Andreas Heinecke in Hamburg in 1988, Dialogue in the Dark has been experienced by more than 10 million visitors across 39 countries and employed upwards of 10,000 people with blindness or partial blindness.

Dialogue in the Dark will be heldheld exclusively for participants at AIME

2019 and will run across four sessions throughout the Knowledge Program on Monday February 18.

For more details on Dialogue in the Dark, visit, or to submit interest in attending AIME 2019, visit

MITEC Shifts Perceptions of Meeting Venue’s Food and Beverage Offerings

By | 2019

Taking the cue from global food trend of the ‘click plate’ of sharing food pictures, Malaysia International Trade & Exhibition Centre incorporates Instagram-worthy food presentation and culinary display taking you on a palate adventure. MITEC began the year by bringing the significance of the hashtag #myfoodmalaysia into its food and beverage offerings through its brand #justdifferent.

Crafted to specification, the MITEC team is showcasing their bold move and expertise through the Flying Lunch Stall concept: whereby all cutlery and utensils are disposable and recyclable; colourful seasonal fruits themed for a healthier, refreshing and eye-teasing coffee break; and, a dining dessert bar on the table – presented by the MITEC’s award-winning pastry chef David Auyong.

Visitors can also savour MITEC’s signature colourful giant doughnut and assorted long baguette sandwiches of at least 120 inch long.

“This time, we are shifting perceptions of what people expect from meeting spaces,” explained the man behind the latest culinary creations at Malaysia’s largest trade and exhibition centre, executive chef, Chiew Chee Mun.

According to the executive chef MITEC’s food and beverage offerings, have moved from large-scale pre-packaged food of standard buffet offerings to individual portioning. Local cuisines are introduced with fusion elements in the dishes, but the ingredients are locally sourced with Malaysian cooking style.

ITB China and China Tourism Association to Extend their Strategic Partnership

By | 2019

Riding on the success of last year’s edition, ITB China and the China Tourism Association (CTA) renewed their strategic partnerships. David Axiotis, general manager of ITB China and Rungang Zhang, secretary general & vice president of China Tourism Association, signed the partnership agreement.

CTA’s engagement in ITB China 2019 will include several marketing activities to mutually promote each other as well as, to enhance business opportunities and raise global awareness for the Chinese travel industry.

Zhang Rungang, secretary general & vice president of China Tourism Association said:  “With the rapid growth of China’s economy, Chinese travellers are increasingly fond of traveling the world. ITB China’s diversified exhibitor resources, in-depth insights on industry trends and professional experience in forum and exhibition operation provide a premium platform of communication and networking to Chinese travel companies, helping them to improve service quality and offer greater experience to Chinese tourists.”

He added, “As the largest trade association of the tourism industry in China, China Tourism Association is honored to continue to work with ITB China, China’s top travel trade show, in 2019, to promote the exchange between Chinese travel companies and international peers and drive joint development.”

The China Tourism Association (CTA) was founded in 1986 and is the first industry association for China’s travel and tourism industry approved by The State Council of the People’s Republic of China. As a representative of civil tourism in China and with its 4,000 members CTA, covers all business forms of China’s tourism industry.

ITB China 2019 Renews Partnership with European Travel Commission – Europe Largest Exhibitor at China’s Marketplace for Travel Industry

By | 2019

Chinese tourism to Europe is increasing and this year’s ITB China sees a rising demand for exhibition space by European destinations – this reflects the trend of Europe remaining the number one long-haul destination for Chinese tourists. The European Travel Commission (ETC) with its members has signed up for ITB China 2019, and will have a stronger exhibition presence at the three-day B2B travel show

The ETC is presenting transnational cultural and natural experiences in the European pavilion along with other European countries on the show floor such as Finland, Germany and Portugal. The growth potential of countries and regions from South and Eastern Europe are also reflected in this pavilion.

Among many others, the Catalan Tourist Board, Malta Tourism Authority, Hungarian Tourism Agency Ltd and Tourism Association of Canton Sarajevo will present their services and products to China’s top travel buyers and trade visitors at ITB China 2019.

ITB China 2019 will take place from May15 to 17 at the Shanghai World Expo Exhibition and Convention Centre in Hall 1. The show is a three-day business to business travel trade fair that focuses exclusively on the Chinese travel industry. Also to talk place parallel with the show is the ITB China Conference.

More details are available at

MICE in Asia is a media partner of ITB China 2019.

Amazing Thailand Countdown 2019 at ICONSIAM

By | 2018

Tourism Authority of Thailand and ICONSiam has collaborated to organise a New Year celebration in a scale never seen before. Together with other partners, have mapped out a plan to make the upcoming event a grand New Year celebration on December 31 from 6.00 pm where the venue will be at the River Park of ICONSIAM along the Chao Phraya in Bangkok.

The theme of the event by the riverside  “The River of Prosperity” will highlight eco-friendly firework displays covering a distance of over 1,400 metres.  It’ll be the first display ever in Thailand where, a total of one million people within the vicinity of two kilometers are expected to attend. There will also be entertainment activities of artists from both local and overseas.

Fireworks made from Thai sticker rice demonstrates the history of the Chao Phraya River pertaining to the Thai way of life, tradition and legends of Siam as a country. This five-minute fireworks display is composed of five acts:  Act 1 The River of Prosperity a display in silver, gold, and bronze colours held together consecutively; Act 2 The Siam Treasure of multiple shapes and colours; Act 3 The Blossom of Joy accompanied by Thai folk songs; Act 4 One World represents the flags of all countries; and Act 5 Thailand of the tricolours of the Thai flag.

Thai culture will be showcased at the event with a magnificent show of ‘Khon’ that is culturally grand and elegant recognised as a World Heritage by UNESCO. Throughout the years, this show has impressed a great number of tourists in Thailand.


Generosity of Cathay Pacific Passengers Make a Difference in Lives of Children around the World

By | 2018

The Cathay Pacific Group and the Hong Kong Committee for UNICEF (UNICEF Hong Kong) announced that a total of HKD11.7 million was raised from the Change for Good in flight fundraising programme in 2017.

This partnership according to Judy Chen, chairman of UNICEF Hong Kong, has engaged millions of Cathay Pacific passengers in contributing to UNICEF’s global mission of giving every child a chance to survive and thrive.

Rupert Hogg, Cathay Pacific’s chief executive officer mentioned that he is deeply touched by the overwhelming generosity of the passengers in enabling the airline, to raise nearly HKD190 million over the years of the Change for Good programme.

Since its launch in 1991, the programme has successfully converted spare change from Cathay Pacific passengers into supplies and services to improve the lives of vulnerable children worldwide. The airline has designated HKD2.73 million out of the total donation in 2017 to support UNICEF’s Schools for Asia programme in Myanmar and India.

The thematic programme which aligns with one of the airline’s key community engagement endeavours of promoting youth development aims to; provide quality and sustainable learning for children. A particular focus is on disadvantaged children who are less likely to receive education because of their gender, ethnicity, disability, geographic location or economic circumstance.

Summer of 2019 Cathay Pacific will offer daily a non-stop service to Seattle strengthening the only direct link between Hong Kong and the bustling city on the west coast of the United States.  Flown by the airline’s technologically-advanced Airbus A350-900 aircraft, the Seattle route is Cathay Pacific’s eighth to the United States that follows existing services to Boston, Chicago, Los Angeles, New York (JFK), New York (Newark), San Francisco and Washington DC.

Above:  Rupert Hogg, Chief Executive Officer, Cathay Pacific (2nd from right) and Director Customer, Simon Large (2nd from left) with UNICEF Hong Kong Chairman, Judy Chen (centre).
Top left:  Cathay Pacific employees visiting a kindergarten in Guizhou, China.
Top right:  Observing a class of girls attending school in Nepal.

Kuala Lumpur International Motor (KLIM) 2018 Show Fuels Motoring Excitement

By | 2018

The motor show returned this year at a bigger venue of 50,000 square metres of exhibition space at the Malaysia International Trade and Convention Centre over a period of 10 days with more than 300,000 visitors.  This year‘s theme ‘Beyond Mobility’ is the ninth installation of the event which saw new model launches, new automobile concepts, latest power train offerings including futuristic connectivity technology showcased by vehicle manufacturers.

Malaysia’s largest and most significant motor show traditionally KLIM, is a branding show where auto companies showcase their latest product offerings, automotive superiority and engineering visions.  This is in contrast to other motor shows in the region that are more of sales events.

On display were concept cars, new vehicle launches and previews, car shows, automotive product demonstrations, vintage and classic cars, lucky draws and celebrity appearance happened daily at the show.

Also Commercial vehicles made their presence felt with C.A.M, Isuzu, Daihatsu, UD Trucks and TATA Group bringing in an impressive showcase of workhorses.

‘Meet the Expert Talk’ during the show provided with visitors on know-how and technicalities on the workings of a car engine and shared their experiences and tips on the track and on the road.

The Malaysian Automotive Association (MAA) is the organiser of Kuala Lumpur International Motor (KLIM) Show.



International Exhibitors Return to AIME 2019

By | 2018, Uncategorized

A series of international exhibitors are returning to showcase at the 2019 event. Leading the comeback are the Thailand Convention & Exhibition Bureau (TCEB) and Dubai Business Events & Convention Bureau (DBE).

This notable return to AIME comes as a result of the refreshed vision, which has overhauled the way that exhibitors take part in the event – sharpening the focus to a positive return on investment through rigorous curation of the buyer program and format that meetings are delivered.

TCEB is using the 2019 event as a major platform to meet with new and existing clients will maximise networking as well as, launch a global rewards program for event buyers. TCEB Australia Representative, Nicole Tingey from Clockwise Consulting commented: “Australia and the broader APAC region has strong ties with the Kingdom of Thailand, and AIME presents the perfect opportunity to promote Thailand as a key destination for Business Events due to its excellent reputation for service, aviation links, high quality hotels, convention centres and appealing choice of experiences for incentive groups.”

Other international exhibitors attending the 2019 event include Hawaii Tourism Authority, Ministry of Tourism Republic of Indonesia, Malaysia Convention and Exhibition Bureau – all set to reveal a new rewards campaign; and the Los Angeles Tourism & Convention Board (LATCB), who will be showcasing their new Banc of California Stadium and the highly anticipated renovation of the LA Convention Centre.

“The interest that we’ve received from both international and regional exhibitors has been monumental. Whilst they span very different industries, they are all signing up for the same reason – to meet and connect with more quality buyers from across APAC who are ready to do business,” said Matt Pearce, chief executive officer of Talk2 Media & Events.

Only three months to go before the industry event open, AIME 2019 has already confirmed quality buyers from across 32 different countries, with 48 percent having never attended AIME before and 65 percent originating from outside of Australia.

AIME 2019 will run from February 18 to 20 and for more information, please visit

Banc of California Stadium (left) and Los Angeles Stadium (right) showcase by the Los Angeles Tourism and Convention Board (LATCB)  at AIME 2019.

Free Independent Travellers Fastest Growing Sector in Asia – Survey by ITE Hong Kong Travel Fair

By | 2018

More wealthy Chinese are now travelling abroad. China’s Xinhua News Agency reported 43 percent of Chinese tourists visiting France are free independent travellers which will rise to 50 percent in 2019 and 70 percent to Australia.

While the Hong Kong’s quality outbound market is big according to the travel fair. The city was named, by UNWTO as the World’s 10th largest market by total outbound spending in 2016 and ranked among the top ten markets by per capita spending in 2017. Hong Kong outbound spending rose 5.8 percent to USD25.5 billion. Hong Kong up-market free independent travellers dominate the city’s outbound market, taking multiple holidays each year.

Launched over 30 years ago, the annual ITE Hong Kong is the city’s only travel fair. Its 2018 survey collected over 3,000 replies found 84 percent of ITE’s 90,000 public visitors are free independent travellers or travel in private tours.

ITE offers exhibitors B2B and B2C programs each with free and optional services which can include: promotions in pre-show e-newsletters; business matching for quick appointments  between buyers and sellers; speaking opportunities; assistance in holding seminars; sponsorships; online and on-site advertising.