The new relationship brings together Sabre’s advanced technology with Tian Xia Fang Cang’s deep knowledge of the unique Chinese travel ecosystem. Under the deal, Tian Xia Fang Cang will have the ability to market Sabre Hospitality’s solutions in China.
Focus will be on enabling Chinese hoteliers to reach hundreds of thousands of travel agents globally across all major Global Distribution Systems through Sabre Hospitality’s SynXis platform, while giving travel agents additional opportunities to add hotel stays to traveller bookings.
“As we look forward to further travel industry recovery, it is essential that hoteliers in China take the time now to ensure they are prepared to capitalize on pent-up travel demand, and create future opportunities for growth,” said Tian Xia Fang Cang’s chief executive offier, Mr. Seven Wu.
He added: “We can now offer hoteliers in China the ability, through Sabre’s advanced solutions, to grow their reach across the world, ensuring they are best-positioned to welcome back travellers to China as it re-opens its borders.”
Tian Xia Fang Cang hotel services platform provides products, services and e-commerce solutions for hotel suppliers and hotel distributors. Through Sabre, it is now able, to enhance its offering of GDS distributionto its existing and new hospitality clients.
“We now look forward to increasing Sabre Hospitality’s footprint in the important Chinese travel marketplace, while giving hoteliers in China the ability to create their own global growth opportunities, in both the leisure and corporate sectors, through Sabre solutions,” stated Mr.Frank Trampert, senior vice president and global managing director of community sales for Sabre Hospitality.