Press Room

Dubai Wins 232 Bids for Business Events in 2022 almost Twice as Many as 2021

By | 2023

Business events are poised to make a vital contribution to Dubai’s economic development and tourism growth, with another exceptional year of successful bids for international conferences, meetings and incentive travel programmes.

The bid wins in 2022 include 57 association conferences, the most the city has won in a calendar year

Set to be held over the coming years, the events will bring in an additional 135,000 visitors including scientists, thought-leaders and business executives to Dubai, enhancing the value generated by the business events and tourism ecosystem.

Dubai Business Events the city’s official convention bureau, part of the Department of Economy and Tourism collaborated with a range of stakeholders for the successful event bids including Al Safeer Congress Ambassadors and the public and private sector entities they represent, industry partners including Dubai World Trade Centre and Emirates, and hotels and professional congress organisers across the city.

Beyond the direct impact of the events which range from flagship conferences and congresses organised by international associations, as well as prestigious corporate meetings held by multinationals, will contribute to Dubai’s growth as a knowledge economy hub.

The major association events captured in 2022 included the International Federation of Clinical Chemistry and Laboratory Medicine WorldLab Congress 2024, International Congress of Endocrinology 2024, World Sports Medicine Congress 2024, World Congress of the International Society of Radiographers and Radiological Technologies 2026, and International Symposium on Dental Hygiene 2028

While the corporate meetings and incentive travel programmes that Dubai won bids for include:  IBM India and Europe Incentives 2023; Terpel Convention 2023; Envista EMEA Summit 2023; and Mary Kay Mexico Incentive 2024.

The strong performance in 2022 represented a 95 percent growth in the number of successful bids from 2021 and, a 92 percent increase in the number of delegates– all further accelerating the momentum of Dubai’s growth.

PCMA Collaborates with Sarawak to Develop World’s First Academic Journal on Business Events and Legacies

By | 2023

Business Events Sarawak has signed a collaborative agreement with Professional Convention Management Association to be the strategic partner in North America and worldwide in developing its International Journal of Business Events and Legacies.  The agreement was signed during the PCMA Convening Leaders 2023 event at Columbus, Ohio in USA.


Agreement signed by Mr. Sherrif Karamat, president and chief executive officer of PCMA and Ms. Amelia Roziman, BESarawak’s chief executive officer during the Convening of Leaders 2023 at Columbus, Ohio.

The collaboration is expected to open new opportunities for Sarawak, a second tier destination in Malaysia. The journal’s reach is also expected to expand through PCMA’s network of audience and members as well as, establish the periodical as an efficient tool for academic and practical use.

A foremost academic journal and the first in the world, to merge business events and legacy topics under one title. The periodical contains high quality research, reviews and viewpoints offering wide and varied perspectives on business events issues for the events industry contributed by practitioners, researchers, academicians, students and event enthusiasts.

The journal’s initial volume, was launched in November 30 last year with 11 articles published predominantly on legacy and sustainability.

Managed by Curtin University Malaysia, the International Journal of Business Events and Legacies has a total of 48 collaborators ranging from editors, advisors to association and academia partners from Asia, Australia, Africa, North America, Europe, and the Middle East.

TCEB and THAI Collaborate to Market and Attract MICE Travellers from Asia and Europe

By | 2023

Thailand Convention and Exhibition Bureau has signed an agreement to work with Thai Airways International Public Company Limited, to market meeting and incentive business through trade shows and road shows. The target is; quality meeting and incentive travellers from Asia and Europe.

The two parties expect the collaboration will attract at least 500,000 travellers and generate 33 billion baht in revenue.

“We will focus first on overseas market of meetings and incentive travel. This sector has been a huge market source of travellers for Thailand since the middle of this year. Our targets are both short-haul market in the Asia Pacific region and the long-haul one in Europe. The particular focus is the markets where THAI and THAI Smile Airways operate flight services, for example Europe, India, Australia, Japan, Korea, China, Hong Kong, Taiwan, Philippines, Singapore, Indonesia, Malaysia, Lao PDR, Vietnam, Cambodia and Myanmar,” said Mr. Chiruit Isarangkun Na Ayuthaya, president of Thailand Convention and Exhibition Bureau.

The major global trade shows for meetings and incentive travel sector are IMEX Frankfurt 2023 in May in Germany, IT&CM Asia and CTW Asia-Pacific 2023 in September in Thailand, IMEX America 2023 in October in the US and IBTM World 2023 in November in Spain.

While for the road shows, the first targets are Cambodia and Vietnam. In May there will be planned road shows in Sydney and Melbourne.

More pro-active marketing activities are in the pipeline for TCEB’s overseas representatives to tap into; India, Singapore, Europe, United Kingdom and China once the circumstances permit.

Currently, TCEB has overseas representatives in seven potential markets such as Australia, United Kingdom, Europe, North America, India, Singapore, Japan and China.




Euromic Celebrates a Half-Century of Service to the Incentives, Meetings and Events industry

By | 2023

It was at a meeting in Paris on February 4, 1973 that an initiative was proposed and acted upon to create an association focused on the young and fast-growing incentive market from North America.

Euromic is a non-profit marketing association of the world’s leading destination management companies.

Members of the association are a carefully selected group of established professionals, who have a proven track record of consistently delivering exceptional events. This year marked the association’s 50th year.

“50 years of euromic, makes us one of the oldest DMC networks in the business, is a huge achievement for all past and present”, says Mr. Rajeev Kohli, president of euromic. “In this fragile world, this kind of longevity expresses the strong foundation of this great alliance; it is a major milestone, one we are all proud of and of the foundations laid to get us here.”

The association will be celebrating its half a century of service with a series of events and programmes. This includes special events at industry tradeshows.  Also in the pipeline is a podcast entitled: ’50 Years Old – 50 Years Young’.





HKCEC has successfully hosted its First Post Pandemic Physical Large-Scale Congress the APLAR 2022

By | 2022

The 24th Asia Pacific League of Associations for Rheumatology Congress which was held from December 6 to 9 at the Hong Kong Convention and Exhibition Centre attracted 700 delegates, including about 400 experts, speakers and delegates from abroad.

This is the convention centre’s first physical large-scale international congress since the pandemic and it also marks, an important step, in the reopening of Hong Kong’s border to exhibition and convention participants worldwide

Previously in 2020, the event was held in a virtual format and a hybrid one in 2021

“The overwhelmingly positive response from APLAR 2022 attendees, demonstrate clearly, that online conferencing technologies cannot fully replace physical meetings.  APLAR 2022, is also a stellar showcase of Hong Kong’s resilience and versatility compared to other regional cities, one that HML can present to overseas organisers of major conferences as we head into 2023,”  said Ms Monica Lee-Müller, managing director of HML.

APLAR Congress showcases world-class research and thought leadership from rheumatologists, internists, orthopaedic surgeons, clinical immunologists, physiatrists, physical and occupational therapists, paediatricians and researchers on all aspects of musculoskeletal diseases.

Event Planning: How to Build Meaningful Online Events

By | 2022, Uncategorized

Mr. Henry Hall is head of business development at CrowdComms and here, he discusses on how online events have evolved, make online events meaningful and, what events of the future might look like. 


How can you build meaningful communities in an online environment?

Technology has enabled humanity to connect for thousands of years. For example, the invention of fire went hand-in-hand with the growth of human civilisation. Creating a space for people to congregate, communicate and share is, in concept, no different today in the digital sphere as it was back then for our hunter-gathering predecessors. The first step is to create the space, the second is to encourage acceptance and adoption, and finally, to increase contribution and participation from members to drive meaning from the environment.

These conceptual foundations are good pillars to structure your methodology when creating an online community. Instead of a rack of ribs to congregate over, your users need quality content, instead of grunting and pointing they need 1:1 video calls and push notifications. We can lead and encourage users’ behaviours by adopting technology, and using it to influence activities, whether that be networking, content sharing or content creation. The technology you choose to build your community needs to have the functionality to act as a conduit for communication and participation.

What does a 360-degree event mean?

The lines between work and home life have blurred since the pandemic, as has the notion of a single stand-alone event. Live events are a fantastic time to share with old connections and develop new ones. The 360 event is an event that never switches off, where conversation can happen outside of the initial experience, with regular touch points to incentivise future participation and content-on-demand whilst marketing other opportunities aimed at similar communities. The digital transformation in home and work life we are experiencing is a testament to the change in our behaviours and serves as an excellent example of how our concepts of an event will change.

Some people thrive in remote working and networking situations, while others are less enthusiastic. How can event planners support both types of user?

It’s no surprise that this digital revolution we are a part of presents many challenges for us. From digital fatigue and the absence of familiar human connection to a lack of engaging content and poor user experience, many of us feel resistant, challenged and frankly bored of the virtual networking environment. Others see the benefits of accessibility and sustainability in having ten meetings daily in the comfort of a pair of sweatpants. Understanding these benefits and challenges of user groups is essential when developing a remote networking tool.

CrowdComms is focused on finding solutions to these challenges, which involves creative thinking about how we can modify functionality to be more engaging. Smart Sessions, which we launched in 2022, is a prime example of this.

What do you see on the horizon for the future of event technology?

There is lots of exciting tech developments in the pipeline for both live and virtual events. Every week I hear of a new technology designed to improve the event experience. I think biometrics will become more commonplace in the physical environment, as well as trends towards immersive rooms and live digital spaces to connect the different user groups. Then there is the Metaverse, and what a dystopian but truly liberating concept that is! Statistics show that the average 18–24-year-old in the UK spends over 50% of their waking hours on a computer, already participating in a metaverse (with bad graphics) that is the current internet. It’s a natural progression to develop a more immersive and interactive experience to drive contribution and participation with the ultimate aim of delivering meaningful online communities.

You can catch Mr. Hall’s Knowledge Programme session on ‘Events and the carbon footprint conundrum’ which will take place on Wednesday, November 30 at IBTM World in Barcelona, Spain

Japan Takes Top Spot as Most Searched Destination Globally

By | 2022

As travel restrictions officially lift in Japan, Agoda search data shows a surge of 16.5 times which is more than 1500 percent in searches for travel to Japan, taking  the country to the top searched destination and; representing the largest search uptick Agoda has recorded with any border reopening to-date.

Before the pandemic, Japan has captured the hearts of many as the travel destination of choice and travellers, have been eager to revisit the unique culture and authentic experiences the nation has to offer.

While Japanese travellers may be slower to pick up their bags and head out into the world, the industry is optimistic about Japan’s travel resurgence. Although locals are seen to practice more caution but, there is a general sense of optimism.

Domestic travel however, shows no signs of abating with Agoda noting a 135 percent increase, year to-date, in domestic travel searches as compared to 2019. To further aid in the rejuvenation of the domestic hospitality industry, Agoda is partnering with the Japanese government’s ‘Travel Support’ campaign to help drive traffic to local businesses nationwide in far reaching prefectures.

In the meantime, South Korea (#1), Hong Kong (#2) and Taiwan (#3) are the markets most keen, to head back to Japan. Mostly, the top ten inbound markets are dominated by Southeast Asian markets with Thailand (#4) and Singapore (#5) leading the charge, closely followed by Malaysia (#7), Indonesia (#9) and Philippines (#10).

Rounding up the two ten inbound markets are the United States number six and Australia eight.









Thailand Clinches 94 Leads -TCEB named Best Convention and Exhibition Bureau

By | 2022

The world is returning to Thailand for MICE. Thai exhibitors at the first in-person edition of IT&CM Asia and CTW APAC  in two years secured 94 leads with an estimated 10,362 potential overseas attendees. Thailand Convention and Exhibition Bureau estimated that the leads will bring into Thailand 683 million baht in revenue.

IT&CMA 2022 adopted a hybrid format which took place physically at Bangkok Convention Centre at CentralWorld from September 20 to 22 and digitally for another additional six days. It attracted exhibitors from nine destinations, they are Hong Kong, Indonesia, Japan, South Korea, Malaysia, Monaco, Philippines, Taiwan, and Thailand. There were 1,003 onsite participants and 224 online buyers.

This year TCEB-supported Thailand Pavilion housed the Thailand Incentive and Convention Association and a total of 34 exhibitors from Bangkok, Chiang Mai, Pattaya, Phuket, Hua Hin and Khao Lak; consisting of 26 hotels, four convention centres and four destination management companies. Meanwhile, the three MICE cities in the northeastern region set up ISAN MICE booth, featuring suppliers from Khon Kaen, Udon Thani and Nakhon Ratchasima.

At the end of the physical event, Thai suppliers gained leads from India, Singapore, United States and European countries of Czech Republic, Germany, Poland and Belgium in the  pharmaceutical, information technology, automotive and insurance industries.

AIME Celebrates its 30th Anniversary

By | 2022

Asia Pacific Incentives and Meetings Event has announced its return to the Melbourne Convention and Exhibition Centre from February 13 to 15 2023 where the industry will come together to celebrate its 30th Anniversary.

As the flagship trade event for the meetings and event industry in the Asia Pacific region, AIME connects the highest quality international and local buyers with the best exhibitors from around the world making the tradeshow, a must-attend event for industry players wanting to produce meaningful business outcomes.

AIME will open its doors next year to 400 hosted buyers, 2,000 visitor buyers and over 300 exhibitors including our Asia Pacific neighbours and representatives from the Middle East, USA and Europe.

“Five months out from the show and AIME has already sold over 80 percent of its showfloor. We’re thrilled with the support we’ve received from international destinations along with Australia’s convention bureaus – every state in Australia will be represented at AIME next year. It sets the scene for a wonderful 30-year celebration,” commented Ms. Silke Calder, AIME event director.

Attendees can expect to see a re-imagined show floor including dedicated zones for tech suppliers, hotel chains and international pavilions – all designed to enhance the show experience and facilitate networking.

AIME will also add rigour to its Knowledge Program with the establishment of a new initiative – the Knowledge Program Advisory Committee. This committee consists of eight leaders from the Asia Pacific meetings and events industry, who together, will guide the curation of the Knowledge Program, held on Monday, 13 February. The program is set to spark interest, stir debate and engage all areas of the events sector.

“Each year, we see our offering adapt to the changing times and this year is no different. AIME’s home – the MCEC, is the first convention centre in the world to have a six Green Star rating and this commitment to sustainability has underpinned AIME’s 30-year legacy,” said Ms. Julia Swanson, Melbourne Convention Bureau’s chief executive officer.

Registration is currently open for exhibitor sales and hosted buyer. To register and enquire for more details, or to attend AIME 2023, visit To follow AIME’s journey on social media, visit Facebook, Instagram and LinkedIn.




Entries for Anak Sarawak Award is Now Open

By | 2022

This will be the 10th edition and the theme for the award is ‘Reawakening the Spirit in the Rainforest’. Five categories are now open for submissions comprising of: Young Leader Award; Business Events Award; Outstanding Achievement Award; Journalism Award and Sarawak Legacy Award, the newest category to join the ranks.

Winners for each category will receive, a maximum claimable of RM10,000 to attend any business event in their field of interest anywhere in the world.

Anak Sarawak Awards is open to all business event planners from Malaysia and overseas who have organised events in Sarawak and also to registered BEPartners and national and international media.

The award ceremony will be held on November 29 in conjunction with BESarawak’s annual signature convention, TriBE Assembly.

For  more information, please visit: