MICE in Asia Team on Familiarisation Tour of Kuching

By | 2008, Press Room

At the invitation of Sarawak Convention Bureau, a group of media and event managers were invited for a four-day trip to Kuching, the capital of Sarawak in Malaysia Borneo. We were brought to the Semenggoh Wildlife Rehabilitation Centre, volunteered to help build a house for a local community under the Habitat International scheme and visited the Borneo Highland Resort. Highlight of the trip was the award presentation dinner in recognition of Anak Sarawak or Sarawak’s convention ambassadors.

A bit of retail therapy at Kuching’s craft bazaar and had lunch at the newly opened restaurant on the waterfront.

This trip was planned for the group to experience what Sarawak can offer to MICE. It was also an opportunity to discover new meetings and conventions facilities, services and venues for events.

Hong Kong Tourism Board Launches Meetings and Exhibitions Hong Kong Office

By | 2008, Press Room

In an official ceremony on November 13, HKTB announced the establishment of its Meetings and Exhibitions Hong Kong (MEHK) office. It was held at the Jockey Club Creative Arts Centre witnessed by government officials, trade partners and close to 100 local and international media including MICE in Asia attended the event.

In conjunction with opening of the new MEHK office, members of the media were brought to a familiarization tour of Hong Kong’s new MICE venues such as: the Jockey Club Creative Arts Centre (JCCAC), which was originally a printing factory; dinner at The Pawn, a colonial building in Wanchai which has been converted into a restaurant; morning Tai Chi exercise at The Peak; team building in Disneyland Hong Kong; and participated in a Cantonese Opera workshop at the Tai Pa floating restaurant. The tour ended with a cocktail and dinner on board a junk in the middle of Hong Kong harbour.

The MEHK office will consist of three teams to offer dedicated services for the Meetings, Incentives, Conventions and Exhibitions segments. In supporting MICE organisers, the MEHK office will mobilise the collaboration of different sectors of the community to devise customised solutions and value-added hospitality offers. The office will also work closely with members of the Alliance Group, including Hong Kong Trade Development Council, Invest Hong Kong and Hong Kong Economic and Trade Offices to maximise synergy.

Philippine Asian MICE Forum

By | 2008, Press Room

The Philippine Association of Convention and Exhibition Organizers and Suppliers (PACEOS) hosted on August 27 and 28 a forum on MICE at the Sofitel Philippine Plaza in Pasay City, Philippines. The event was held to gather experts and professionals in the industry to learn the latest trends, challenges and directions of MICE locally, regionally and the global market. Among the key-note speaker was Julia Douglas, managing editor of MICE in Asia who spoke on MICE trends in Asia and its challenges.

It was also supported by the Department of Tourism (DOT), Philippine Convention and Visitors Corporation (PCVC) and the Hotel, Sales and Marketing Association (HSMA) of the Philippines.

MICE in Asia Making Inroads into the Philippines

By | 2008, Press Room

Julia Douglas, the editor of MICE in Asia recently visited the Philippines to establish a working relationship with professionals in the MICE industry. During the three days in Manila, she was taken on a familiarisation tour of the Philippine Convention & Visitors Center, SMX Convention Center complex and the Manila World Trade Center. She also had a meeting with Daniel Corpuz, executive director of Philippine Convention & Visitors Corporation to discuss on the development of MICE in the country.

The managing editor then visited Cebu Island at the invitation of Marissa Nallana, chairman of Philippine Association of Convention/Exhibition Organizers who briefed her on the facilities and activities held at the Cebu International Convention Center (CICC). Later, the managing editor introduced MICE in Asia to Dawnie Roa, regional director of the Philippines department of tourism. She had lunch at the Chinese restaurant of the Shangri-la’s Mactan Resort & Spa as guest of the director of communications, Mildred Amon. Douglas’ one night stay in Cebu was hosted by the Maribago Bluewater Beach Resort.

MICE in Asia joins World Exhibitions Club (WEC)

By | 2008, Press Room

The quarterly magazine, ‘MICE in Asia’, is the latest publication to join the growing World Exhibitions Club (WEC).

The specialised magazine targets convention and meeting venues, hoteliers, resorts, incentive travel agents, tour operators, event managers, meeting planners, conference and exhibitions organisers and MICE professionals. It is distributed to major cities in Asia, Australasia, Europe, the Middle East, South Africa, South America, and the USA.

Each edition covers news and trends, destination features, personnel movements, events, conferences and tip on managing events in Asia.

As the newest Media Associate of WEC, ‘MICE in Asia’ hopes to expand its readership across the world and build on its status as a leading publication in the Asia region and globally for the industry.

WEC Membership Director, Caroline Laspas said ‘We are delighted to welcome ‘MICE in Asia’ to World Exhibitions Club. Media Associates are a key part to the success of the club, as well as WEC greatly assisting in the development of the publications readership and circulation through the many networking opportunities available through the club’. She continued ‘WEC were attracted by the stylish and easy to read format of the publication, as well as the in-depth content of the magazine. As a global club, simplicity it vital for everyone to understand the message you want to export and ‘MICE in Asia’ is one such publication that succeeds in doing this.

For more information on WEC and/or ‘MICE in Asia’ please visit:


Established in 2006, World Exhibitions Club (WEC) was founded by a dedicated team in the field of travel, tourism and exhibitions, with over 12 years of hands-on experience organising and selling some of the most famous international exhibitions in the travel, tourism and mice industry.

Combined with a solid background and training in marketing and promotion, led the team to recognise a need in the market for selective international travel and tourism and mice events to be presented on an independent global platform, hence the creation of World Exhibitions Club.

MICE in Asia Participates in the ITE MICE 2008

By | 2008, Press Room

The 22nd International Travel Expo and the 3rd MICE Business & Incentive Travel Expo (ITE & ITE MICE 2008) held at the Hong Kong Convention & Exhibition Centre was an overwhelming success. It was from June 12 to 15, and the expo in total featured over 600 exhibitors from some 50 countries and regions in Asia, Americas, Europe, Africa, and the Middle East. During the four-day event, services exhibited range from travel products and suppliers on MICE business to leisure travels.

To create further excitement, there were cultural dance performances from countries such as China, Malaysia, Philippines, Taiwan and Peru. Exhibitors, buyers and visitors had a chance to win lovely prices from on-site lucky draw.

Travel themes highlighted this year included cruise, hot springs, destination weddings and Hong Kong travel street agents. As before, the first two days were opened for travel trade and corporate clients, while the last two days were for the public.

MICE in Asia Receives Award for Supporting Tourism in Sarawak

By | 2008, Press Room

The Sarawak Tourism Board organised a dinner to honour media and destination management agencies for promoting the state of Sarawak for the past one year. At the Appreciation Nite on May 22 in Kuala Lumpur, MICE in Asia was given an award for the reports and write-up on events and happenings in Sarawak throughout 2007.

During the dinner, Dato’ Wong Soong Koh, Minister of Finance (II) and Minister of Urban Development and Tourism of Sarawak highlighted to all guests present the progress Sarawak Tourism Board has made in promoting the state worldwide, as well as the potential of Sarawak being an incentive destination.

MICE in Asia Participates in ITE MICE 2008

By | 2008, Press Room

The 3rd MICE, Business & Incentive Travel Expo (ITE) will be held from June 12-14 at the Hong Kong Convention & Exhibition Centre. It will feature nearly 700 exhibitors from Asia, Europe, Americas, Middle East and Africa covering all MICE sectors and new travel themes.

It is supported by the Hong Kong Exhibition & Convention Industry Association, Macau Convention & Exhibition Association, Chamber of Commerce in Guangdong and Shenzhen and the Hong Kong Chinese Enterprises Association.

MICE in Asia will be exhibiting at booth no. 2M006 and look forward to meeting you there.

MICE in Asia Media Partner of Event 360 PALME Asia’s Professional Sound, Lighting, Music, Audio, Visual and System Integration Exhibition

By | 2008, Press Room

There will be four days of events consisting of a conference, trade show, exhibition and entertainment in Suntec Singapore International Exhibition and Convention Centre beginning July 7. It will showcase the best of international and regional events products. The organiser IIR Exhibitions has planned to hold the four events simultaneously. That is, the Event 360 Exhibition, PALME Asia, Install Asia and PALME Music and Entertainment Festival.

The Event 360 Exhibition is tailored for the event and entertainment industry. While the PALME Asia will be the largest and most established international exhibition and conference on professional audio, lighting, AV, music, broadcast and project installation. Install Asia is an exhibition of cutting edge AV installation, integration technologies and applications for residential and commercial projects in Southeast Asia. The social programme of the event will be the PALME Music and Entertainment Festival which will feature international and local acts, singers, bands, performers and DJs.

Main highlight of the four-day event is a conference and workshop whereby 20 international and regional speakers are invited to talk on topics regarding innovative and creative events with discussions centuring on managing and marketing of events. Among other subjects that will be covered are on the power of events, leaving a legacy of events and evaluating the effectiveness of an event. The conference will also touch on a topic of environmental consciousness events or the “greening” of events.

Delegates will have the opportunity to meet and network with decision makers in the events industry, such as CEOs, event directors, event planners, public relations and advertising personnel, hoteliers, tourism specialists, sponsorship organisers and professionals in business development, airlines, real estate, retailing, finance, investment and telecommunications.

MICE Editors from Asia Visit Shanghai, Hangzhou and Ningbo

By | 2008, Press Room

Recently a group of editors from MICE magazines in Asia visited the Bureau of Shanghai World Expo. The editors were Julia Douglas, MICE in Asia, Darren Ng, TTG (Singapore), Kim Yoo-Seok, Convention News (Korea Convention Association) and Mitsuru Moriguchi with Yukio Okuda of Event & Convention magazine from Japan. During the visit at the Bureau, the editors were briefed of the latest development of the World Expo which is scheduled to be held from May 1 to October 31 in 2010.

The 2010 Expo will be developed around the theme Better City, Better Life. It is estimated that about 200 nations and international organisations will take part in the exhibition and the Expo hopes to attract 70 million visitors locally and from abroad. Currently work is well underway along the Nanpu Bridge-Lupu Bridge region in the centre of Shanghai. The site of the Expo will occupy land on both sides of the Huangpu River.

After the briefing, a trip was organised for a one day visit to Hangzhou and a night in Ningbo. In Hangzhou, the editors were entertained to a lunch hosted by the Vice Mayor of Hangzhou and officials of the local people’s government. Here the editors were taken for a tour on a boat around the West Lake, Hangzhou’s world famous tourist spot. In Ningbo, a press conference was held by the Vice Mayor and the media representatives were informed of the city’s potential in hosting events and a destination for exhibitions.