Category

2019

What can We Expect from ITB China this Year

By | 2019

Nicole Ci the project manager of ITB China discusses in which direction the event is heading:

What changes have you made to the show this year?

The market in China continues to enjoy robust growth, and as a result we have ambitious plans to evolve the event this year, with several enhanced features. Based on the changing market as well as ongoing conversations with our customers, top of our agenda is to attract more international exhibitors, especially from Europe and Asia, as well as new domestic destinations, to reflect the growing interest in holding events in the region.

This year we expect around 400 hosted buyers to attend the show, and to meet exhibitor needs we plan to increase the proportion of association Hosted Buyers, whilst keeping the same high number of corporate buyers that we achieved last year (30 percent) with the remainder from agencies. Around 20 percent of the hosted buyers will be international.

As is the case across the industry, the key to the success of an event is creating an inspiring and interesting backdrop. As such this year, we’re introducing an ‘Experience Zone’, where visitors will be able to interact with select exhibitors in immersive themed environments on the show floor. Additionally, in response to customer demand for more opportunities to learn and be inspired by outside speakers, eight new speaker slots have been added to our cutting-edge Knowledge Programme, which will cover four key themes, taking the number of speaker slots to 18.

What factors have influenced the changes to the exhibitor / hosted buyer mix?

This is a buoyant market experiencing rapid growth, with a huge outbound business travel market, making it a very attractive proposition for international exhibitors. Oxford Economics estimated that outbound business travel from China reached USD100 billion in 2018, up 26 percent on 2017. Hosted Buyers who come to IBTM China are eager to place business with international exhibitors, as well as domestic, and it is for this reason that we have decided to shift the exhibitor mix slightly in favour of international exhibitors.

In terms of the hosted buyer mix, the association meetings market in the region is on the rise, and to meet our exhibitors’ needs, who have told us they would like to meet with more association buyers, we plan to attract more association hosted buyers to the event this year.

Can you tell us more about the new Experience Zone?

Our new ‘Experience Zone’ gives select exhibitors the opportunity to bring their product offering to life in front of an engaged audience of quality buyers, and it offers hosted buyers the chance to experience amazing event themes and ideas to take home ideas for their next events. Plus, with VR show rounds of event spaces becoming more commonplace, this was a logical next step, to enable our delegates to re-create the event experience under one roof and provide an experience that is just as much about showing as telling. It’s an exciting concept that we’re keen to develop and further details of exhibitors will be announced in due course.

IBTM China  will take place in Beijing from Auguist 28 to 29 at at China National Convention Centre (CNCC).

AIME Partners with Guide Dogs Victoria for Industry-First Sensory Experience at Its 2019 Event

By | 2019

Asia Pacific Incentives and Meetings Event (AIME) announced an innovative partnership with Australia’s most-trusted charity, Guide Dogs Victoria (GDV), to launch a pop-up sensory experience workshop.

Guide Dogs Victoria will run its award-winning program, Dialogue in the Dark, as part of AIME’s refreshed Knowledge Program, sponsored by the Melbourne Convention Bureau. Participants can expect an immersive experience designed to offer them the opportunity to kick-start AIME by challenging their own limits, overcoming boundaries, and discovering their hidden potential – all while being led through tasks in complete darkness by facilitators who have low vision.

“The Knowledge Program is all about community, diversity, innovation and inclusivity, and we’re thrilled to partner with GDV. Between us, we can highlight the extraordinary ability rather than the disability within this community and how we can learn from them,” said Matt Pearce, director of Talk2 Media & Events.

Founded by social entrepreneur Andreas Heinecke in Hamburg in 1988, Dialogue in the Dark has been experienced by more than 10 million visitors across 39 countries and employed upwards of 10,000 people with blindness or partial blindness.

Dialogue in the Dark will be heldheld exclusively for participants at AIME

2019 and will run across four sessions throughout the Knowledge Program on Monday February 18.

For more details on Dialogue in the Dark, visit dialogueinthedark.com.au, or to submit interest in attending AIME 2019, visit aime.com.au

MITEC Shifts Perceptions of Meeting Venue’s Food and Beverage Offerings

By | 2019

Taking the cue from global food trend of the ‘click plate’ of sharing food pictures, Malaysia International Trade & Exhibition Centre incorporates Instagram-worthy food presentation and culinary display taking you on a palate adventure. MITEC began the year by bringing the significance of the hashtag #myfoodmalaysia into its food and beverage offerings through its brand #justdifferent.

Crafted to specification, the MITEC team is showcasing their bold move and expertise through the Flying Lunch Stall concept: whereby all cutlery and utensils are disposable and recyclable; colourful seasonal fruits themed for a healthier, refreshing and eye-teasing coffee break; and, a dining dessert bar on the table – presented by the MITEC’s award-winning pastry chef David Auyong.

Visitors can also savour MITEC’s signature colourful giant doughnut and assorted long baguette sandwiches of at least 120 inch long.

“This time, we are shifting perceptions of what people expect from meeting spaces,” explained the man behind the latest culinary creations at Malaysia’s largest trade and exhibition centre, executive chef, Chiew Chee Mun.

According to the executive chef MITEC’s food and beverage offerings, have moved from large-scale pre-packaged food of standard buffet offerings to individual portioning. Local cuisines are introduced with fusion elements in the dishes, but the ingredients are locally sourced with Malaysian cooking style.

ITB China and China Tourism Association to Extend their Strategic Partnership

By | 2019

Riding on the success of last year’s edition, ITB China and the China Tourism Association (CTA) renewed their strategic partnerships. David Axiotis, general manager of ITB China and Rungang Zhang, secretary general & vice president of China Tourism Association, signed the partnership agreement.

CTA’s engagement in ITB China 2019 will include several marketing activities to mutually promote each other as well as, to enhance business opportunities and raise global awareness for the Chinese travel industry.

Zhang Rungang, secretary general & vice president of China Tourism Association said:  “With the rapid growth of China’s economy, Chinese travellers are increasingly fond of traveling the world. ITB China’s diversified exhibitor resources, in-depth insights on industry trends and professional experience in forum and exhibition operation provide a premium platform of communication and networking to Chinese travel companies, helping them to improve service quality and offer greater experience to Chinese tourists.”

He added, “As the largest trade association of the tourism industry in China, China Tourism Association is honored to continue to work with ITB China, China’s top travel trade show, in 2019, to promote the exchange between Chinese travel companies and international peers and drive joint development.”

The China Tourism Association (CTA) was founded in 1986 and is the first industry association for China’s travel and tourism industry approved by The State Council of the People’s Republic of China. As a representative of civil tourism in China and with its 4,000 members CTA, covers all business forms of China’s tourism industry.

ITB China 2019 Renews Partnership with European Travel Commission – Europe Largest Exhibitor at China’s Marketplace for Travel Industry

By | 2019

Chinese tourism to Europe is increasing and this year’s ITB China sees a rising demand for exhibition space by European destinations – this reflects the trend of Europe remaining the number one long-haul destination for Chinese tourists. The European Travel Commission (ETC) with its members has signed up for ITB China 2019, and will have a stronger exhibition presence at the three-day B2B travel show

The ETC is presenting transnational cultural and natural experiences in the European pavilion along with other European countries on the show floor such as Finland, Germany and Portugal. The growth potential of countries and regions from South and Eastern Europe are also reflected in this pavilion.

Among many others, the Catalan Tourist Board, Malta Tourism Authority, Hungarian Tourism Agency Ltd and Tourism Association of Canton Sarajevo will present their services and products to China’s top travel buyers and trade visitors at ITB China 2019.

ITB China 2019 will take place from May15 to 17 at the Shanghai World Expo Exhibition and Convention Centre in Hall 1. The show is a three-day business to business travel trade fair that focuses exclusively on the Chinese travel industry. Also to talk place parallel with the show is the ITB China Conference.

More details are available at www.itb-china.com

MICE in Asia is a media partner of ITB China 2019.