A three-year Memorandum of Understanding has been signed by Trip.com with the China International Culture Association to promote inbound tourism.
China International Culture Association and Trip.com Group have signed a strategic framework agreement to implement the ‘Nihao! China’ program, which includes filming and producing global promotional videos and the “Nihao! China” digital communication campaign.
The ‘Nihao! China’ campaign, launched by China International Culture Association, aims to foster and promote cultural exchanges and establish friendships between China and visitors from around the world.
Several measures to boost tourism were recently announced by the Chinese State Council on September 27, including optimising visa and customs clearance policies, increasing international flight capacity and routes to key destinations, and improving inbound tourism products and information services for foreign visitors. This strong alliance, with updated travel policies, is expected to further promote the high-quality internationalisation of China’s inbound tourism.
As the official partner, Trip.com Group and China International Culture Association will promote the Nihao! China campaign on its platforms across various markets. The Group will further curate engaging content to showcase specific offerings and services, and position China as a unique and welcoming destination rich in history and cultural heritage.
In addition, Trip.com Group will also collaborate with Chinese cultural centres, tourism boards and other organisations to promote and showcase the unique attractions, experiences, and beauty of China.
Over the next three years, Trip.com Group plans to invest in platform technology, marketing and promotion, and product integration to accelerate the development of inbound tourism in China.