Change for Good inflight fundraising programme has been running since 1991, where travellers on Cathay Pacific flights, are encouraged, to donate their spare change in any currency to UNICEF, when returning from their journeys. The money collected, is used to fund UNICEF’s programmes helping deprived women and children in more than 190 countries and territories around the world.

One third of the proceeds from Change for Good are used to support UNICEFS’s School for Asia – an initiative to protect children’s right to education.

The covid-19 pandemic in East Asia and the Pacific region has caused an unprecedented disruption to local education system.  Girls are particularly vulnerable to the impact as many of them have limited access to distance learning during school closures, and they are less likely to return to classrooms once schools reopen.

It is estimated that more than 1.2 million girls could drop out of school due to covid-19. UNICEF and its partners are working to ensure all children especially girls, have access to distance learning including through online, TV, radio and take-home learning-kits.

Proceeds from Change for Good will also support UNICEF’s work to keep children learning amid the pandemic. Meanwhile, UNICEF is implementing campaigns to encourage girls to continue their studies after the pandemic.