According to Trip.com Group’s data, the top ten sources of inbound travellers to China are South Korea, the United States of America, Japan, Singapore, Australia, Malaysia, Canada, Thailand, the United Kingdom and Germany.  The first ten months of 2023 saw, four-digit growth in visitor numbers when compared with the same period in 2022. This equates to more than 60 percent of pre-pandemic levels.

Following the opening of China’s borders earlier this year, there has been a consistent increase in the number of China-related bookings made via Trip.com Group’s platforms.

Trip.com data saw a significant increase in booking numbers. In October 2023, there was a 98 percent year-on-year surge in inbound flight bookings, while September and August saw an increase of 58 percent and 89 percent.

The top ten most popular cities for inbound travellers saw Shenzhen and Shanghai toppling the list alongside other destinations such as Guangzhou, Beijing, Zhuhai, Hangzhou, Foshan, Xiamen, Zhongshan, and Chengdu.  Seven out of ten hotel bookings made by inbound tourists are for Shenzhen, while two Shanghai hotels rank second and third in the most booked hotel list.

Trip.com stated, the demand for travel to China, is expected to rise. This is credited to the efforts made by the government and the industry to facilitate travel to the country. The government has simplified the visa application process for tourists from several countries and has also, since November 1, removed the requirement for inbound arrivals to fill in the entry health declaration card.

Data collected by Trip.com shows that global search results for inbound travel to China have significantly improved in the third quarter by nearly 40 percent compared to the second quarter.

Trip.com recently launched the China Travel Guide, a comprehensive guide which includes travel-related information such as hotel reservations, travel advice, transport options, payment methods, insights into popular destinations enabling international visitors to better explore the beauty of China.

Since its launch in September, the guide, has already served nearly 100,000 overseas visitors.