Malaysia Convention and Exhibition Bureau Rolls Out its Business Events Strategic Marketing Plan

Press Room > 2021

MyCEB recently launched its strategic marketing plan for Malaysia’s business events industry with a time frame from 2021 to 2030, to achieve its goals and position Malaysia, as a choice destination for business events and international sporting events. This also includes establishing Malaysia, as a brand for sustainable practices and digital economy

The strategic marketing plan itself evaluates critically the past strengths and weaknesses of the business events industry in the country to formulate future strategies and action plans, while embracing sustainable marketing approach driven by the continuous process of adapting to digitalisation and innovation.

Known by its acronym SMP is also in line with two of Malaysia’s tourism sector’s strategic plan that is, to make the country a cultural destination by 2025 and the National Tourism Policy of 2020 to 2030 with the SMP, emphasising more on an integrated approach towards business and international sporting events.

According to Malaysia’s Minister of Tourism, Arts and Culture, Dato’ Sri Hajah Nancy Shukri who launched the strategic marketing plan, the SMP aims to contribute three percent to the travel and tourism sector of the country and, create an estimated 25,833 total employment by 2030.  She added: majority of the strategy will be driven by industry players; however, there will be a clear role for government in facilitating the growth of Malaysia’s business and international sporting events.

The SMP has six goals: for MyCeb to get going and host business events and international sporting events; Malaysia to be Asia’s top five events powerhouse by 2030; business events to contribute directly to the economy and national gross domestic product of the country; set in motion for events to be yield-driven; business events to be a key element in the country’s ministries and government agencies by 2030; and business events to connect and boost investment opportunities in the country