New Research: Human Connections Key to Growing Business Results

Press Room > 2020

Study by Asia Pacific Incentives and Meetings Event (AIME) reveals face-to-face meetings the most effective way to conduct business.  The meetings and incentives event has unveiled a new report that shows 93 percent of business event delegates find human interaction and connections important across business events, with 48 percent declaring them to be critical.

The new study, conducted by Talk2 Media & Events in the lead-up to AIME 2020, surveyed over 200 buyers and exhibitors from across the Asia Pacific region (87 percent) and wider world (13 percent) – looking at industry challenges and the most valued attributes.

The study revealed that the biggest barriers to business when attending an industry trade show were lack of quality buyers and exhibitors (33 percent), followed by insufficient networking opportunities (24 percent), poorly organised appointments and meetings (20 percent), lack of educational opportunities (13 percent) and poor timing of the industry event (10 percent).

The study also found that over 60 percent of buyers and exhibitors continue to find face-to-face connections the most effective way to conduct business, followed by email (32 percent) and phone call (4 percent).

Interestingly, when asked about the rise of digital in the industry, the two biggest concerns lay in losing touch with human relationships (48 percent), followed by online communities replacing physical communities (26 percent).

Matt Pearce, chief executive officer of Talk2 Media & Events said, “This industry report provides real insight into what makes delegates tick – and is another way we’re continuing to listen to the community.

At AIME 2020, expect to be challenged both professionally and personally. We have sharpened our focus on creating more meaningful and human moments, with greater opportunities to drive positive business results.”

It was also revealed that the Asia Pacific region was critical (34 percent) to driving business growth, with 42 percent stating that the region had significant influence and only 16 percent stating it had partial influence.

When it came to the best time to place business, 37 per cent of buyers and exhibitors stated the first quarter (Januart to March) was most important, followed by 23 per cent for the third quarter (July to September), 25 per cent for the second (April to June) and 15 per cent for the fourth (October to December).

AIME is scheduled to run in Melbourne February 17 to 19 February.

Visit for final registrations.