PCMA and CEMA Announce a Strategic Alliance to Support, Educate and Grow Audiences

Press Room > 2020

The agreement, which starts on January 1, 2020, calls for collaboration and cross promotion through educational initiatives to help increase brand presence and membership. Financial terms however have not been disclosed.

“PCMA has a commitment to bringing its members access to leading edge education and content that helps them deliver economic and social transformation through business events,” said Sherrif Karamat, CAE, PCMA’s president and chief executive officer.

He added, “This strategic alliance with CEMA allows us to deliver more resources to our members while expanding our audience so we can continue to demonstrate how business events transform global economies and societies.”

The strategic agreement calls for CEMA to co-develop education at each of PCMA’s four signature events: Convening Leaders, EduCon, European Influencers Summit and Asia Pacific Annual Conference.

While PCMA, will deliver education at the annual CEMA Summit and during CEMA Study Tours. In addition, both organisations will collaborate on webinars and other services to deliver greater value to each other’s membership.

“CEMA and PCMA share a vision for the advancement of event marketing as a vital element in the marketing stack, and each brand offers unique and complementary qualities and services to help event professionals learn and grow,” said CEMA president and chief executive officer, Kimberley Gishler.

PCMA has also strategic agreements with AIME (Asia Pacific Incentives Meetings Events), Abu Dhabi and Sarawak, Malaysia, IAPCO, COCAL and a joint venture with Destinations International for the annual Destination Showcase event.