Citing the business events industry’s vast potential for taking care of people and communities, PCMA president and CEO Sherrif Karamat announced a pan-industry initiative to raise USD 250,000 to help those affected by the bushfires in Australia and the earthquakes in Puerto Rico.

“Doing good for people and communities in crisis is doing good for all of us,” Karamat said. “The business events industry has a rich legacy of stepping up and coming together to do good when disasters strike. This is another way of demonstrating how business events can be a catalyst for economic and social transformation.”

Three years ago, the PCMA Foundation created the Industry Relief Fund to unify the business events community to aid of members of the industry who were suffering from disasters wherever they may be.

In addition to direct financial support through the Industry Relief Fund, PCMA will also collaborate with leaders in the affected communities to provide messaging support through PCMA’s global networks and channels.

Donate and find out more at:foundation.pcma.org/industry-relief-fund.