SACEOS Celebrates 40 Years of MICE Growth and Innovation

Press Room > 2020

The Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) is now in its 40th year.   Since its inception in 1979, SACEOS has established itself as an active voice of the meetings and events industry in Singapore, providing a platform for innovation and has become a key player within the region’s events industry.

“I believe this sector will advance faster in the next 10 years than it ever has before. New technologies are enabling greater efficiency and more collaborative operating models. They are also re-shaping the marketplace. New entrants such as start-ups or the industry’s own customers and suppliers, are also shaking up the sector to allow new applications, create new interactions, and empower people even more,” said Alousius Arlando, president of SACEOS.

Now home to more than 5,000 Asia Pacific headquarters of SME and global MNC companies, SACEOS has aided in boosting the expansion of the regional market over the past four decades. It has facilitated and solidified regional and global partnerships, advanced knowledge and industry best practices while advocating for advancement and a better business economy for Singapore.

At Singapore’s EXPO & MAX Atria where a dinner celebration was held to mark the 40th anniversary, a new logo of SACEOS was unveiled of a brand new visual identity that represents the growth and transformation of SACEOS.

“Its smarter visual identity is a hallmark for the next phase of our growth. The improved logo has evolved by enhancing the colour and font while still retaining a distinct reference to our former branding and origins,” the association’s president commented.

This year, Singapore will be hosting some of the biggest business events in the region from the Singapore FinTech Festival, Singapore Week of Innovation and Technology, Singapore Media Festival, Food and Hotel Asia to the Singapore Air Show