Sarawak Business Events Performance with Highest Economic Impact from Corporate Meetings and Incentives

Press Room > 2020

It was reported during the recent Business Events Tribal Meet @ Sibu that the business events industry in Sarawak, has  accumulated an economic impact of RM1.6 billion from 2006 to 2020.

In 2019 alone, Sarawak had a bidding success rate of 94 percent by securing 99 business events which was worth an estimated RM122.71 million in direct delegate expenditure.

Today, Sarawak excels in the conventions segment. Currently, conventions make up 80 percent of the state’s economic impact. As for secured business events, Sarawak has bagged 88 events for the years 2020 until 2022.

Corporate meetings and incentives segment will be the focus in 2021 with the aim, to increase the market share by at least 20 percent over the next five years in line with the objectives of the Sarawak Economic Action Council (SEAC).

The industry gathering, organised by Business Events Sarawak highlighted the development of corporate meetings and incentives segment, described as the transformative economic impact strategy for Sarawak’s business events industry.

Incentivised packages for future corporate meetings and incentives are available for planners. It has been proven for Sarawak, that these incentivised packages has been the key solution in minimising cancellations during the Covid-10, with 95 percent of business events still ongoing and three cancelled.

Other initiatives industry players can look forward to is the Tribe Digital Campus which is a product by BESarawak in collaboration with government agencies and industry partners.

Tribe Digital Campus is Sarawak’s business events industry’s first education and business exchange platform that offers its registered members complimentary and sponsored classes. Open to all interested parties regardless of location and profession and registration is free.

Commenting on the business events industry’s stance in Sarawak, Amelia Roziman, acting chief executive officer of BESarawak said, “This industry has shown a tremendous sense of unity, which we know it as #TRIBESPIRIT is a movement showing our ownership of our value that unity is the key to plough through a phase as challenging as COVID-19 pandemic.”