Tribal Gathering 2020 First Hybrid Event for the Industry in Sarawak

Press Room > 2020

The hybrid event welcomed less than 250 industry partners from Kuching and, business events partners in the region virtually, including Malaysia Convention & Exhibition Bureau (MyCEB), International Congress & Convention Association (ICCA) and Professional Convention Management Association (PCMA).

At the event, the first launch was on BESarawak’s latest marketing campaign known as ‘Tribe Legacy Sarawak’. It immediately gained international recognition due to its creative elements in showcasing why Sarawak is a business events destination.

There are five components to the campaign which was created, as part of recognition by the Sarawak Government, to focus on tourism beyond leisure with non-economic values of business events that has an impact on Sarawak’s legacy, will be in the spotlight to improve professional, government and social communities.

Another crucial element that falls under the new campaign is the Business Events Planners Incentivised Package to support BE planners and industry partners. The package is divided into three sub-packages namely: Tribe Acceleration; Tribe Elevation; and Tribe Generation. A focal point for the package is, that BE planners, can benefit from two of the bureau’s reward programmes that is BESLegacy Reward Programmes and BESTribe Reward Programmes.

While, the second launch was the Reactivation Guideline for Organising Business Events in Sarawak which was developed, in collaboration with the Sarawak Government and fellow industry partners, to release a set of guidelines that would form the basis of organising business events in today’s situation.

The guidelines will be paired with standard operating procedures (SOP) approved by the Sarawak State Disaster Management Committee to ensure hotels’ and convention venues’ readiness to receive delegates once again.

The final launch was ‘Tribe Digital Campus’ which is a virtual space for capacity building of skills training and business lead generation. Tribe Digital Innovation is one of the two prongs within the campus that actively promotes and subsidises quality skills training and international certifications; while Tribe Digital XChange is the virtual road show and B2B platform for industry partners to present their latest products and services to BE planners.

For more information on: Tribe Legacy Sarawak campaign, contact Rose Bruce at; Business Events Planners Incentivised Package, contact Anedia Kahar at; and Tribe Digital Campus, log onto or contact Olga Dazona at