Once again AIME will be held in February in Melbourne, Australia.  This year, the event is expected to host more than 600 buyers from around the world and welcome, some 3,500 visitors and buyers with 570 exhibitors.

International destinations attending AIME for the first time since the covid pandemic include Fiji, Korea, Macau, USA, Canada, Sri Lanka, Vietnam, India, Maldives, Italy, Malta, Norway, Monaco and United Kingdom and Ireland.

They join countries like Japan, New Zealand, Hong Kong, Malaysia, Indonesia, Thailand, Singapore and Africa returning again to the show floor of AIME.

In total, 33 countries will be represented at AIME in 2024.

For the first time at AIME, in 2024 there will be a dedicated zone for the world’s boutique experience makers. The Boutique will showcase more than 20 operators offering bespoke and highly customisable experiences.

Another new zone this year, is the DMC Network will bring together Destination Management Companies from all over the world.

The hotel zone om the other hand, continues to grow in popularity, a testament to the post-covid bounce back of travel, and in 2024 occupies a footprint that is 50 percent larger than AIME 2023.

Other show floor features and activations include the Accor Hosted Buyer Lounge, the Ideas Academy presented by Spice and four new interactive breakout spaces to recharge attendees.

Kicking off the three-day event on Monday 19 February, AIME’s Knowledge Program is themed ‘The 4Ps of GLOCALISATION’ which will explore the relationship between global insights and local nuances with two keynote speakers: award-winning marketing executive Ms. Lisa Ronson; and bestselling author, TV host and founder of the 100 Things movement Mr. Sebastian Terry.

As always, the hugely anticipated AIME Welcome Event will be another highlight of the three-day show.  This exclusive evening is open to hosted buyers, exhibitors, media partners, and VIPs.

For more information or to register to attend AIME visit: aime.com.au