Support for sustainable tourism development in the digital age has been growing. The integration of the tourism sector with technology, promises to yield substantial benefits for travellers, the travel trade, and the world. This is particularly significant given the pivotal role tourism plays in the global economy.

Can technology enhance the travel experience? What are the opportunities and potential obstacles that could arise from this integration? Are there any tangible examples of technology propelling sustainability?

These questions and more will be addressed by industry leaders from the tourism and hospitality sectors, as well as academics, in a panel discussion scheduled for June at the upcoming ITE Hong Kong. This event has been the city’s premier travel fair for many years. The panel discussion is a crucial component of the ITE2024 Industry Forum on Innovation and Sustainable Tourism.

Titled “Charting the Digital Path: The Intersection of Technology and Sustainable Tourism”, the Forum is organised by Hong Kong Metropolitan University, and co-organised by TKS Exhibition Services Ltd., the organiser of ITE. In addition to the panel discussion, there will be a keynote speech and Q&A session.

“ITE has been promoting sustainable tourism, but seldom before from the perspective of technology! We warmly welcome this timely Forum and express our deep appreciation to HKMU for such an excellent programme”, said Mr. KS Tong, managing director of TKS.

ITE Hong Kong 2024, which will take place from June 13 to 16 at Halls 1A to 1E in the Hong Kong Convention & Exhibition Centre (HKCEC), is strongly supported by the Ministry of Culture and Tourism of the People’s Republic of China, with the Hong Kong Tourism Board, Macao Government Tourism Office and travel and MICE trade associations as supporters.

The first two days of the event are reserved for trade only, while the last two days are open to the public.

For enquiry about the Forum’s programme, please email: ba@hkmu.edu.hk

Details and enquiry about ITE Hong Kong, please visit www.itehk.com or email: travel@tkshk.com