EMITT will celebrate its 28^th anniversary from February 5 to 7 and is expected to host over 400 hosted tour operators from 60 countries, including key markets such as the United States, Germany, the United Kingdom, Russia, France, South Africa, Spain, Italy, Switzerland, Canada, India, Egypt, Saudi Arabia and the United Arab Emirates.

Running concurrently with the exhibition, the EMITT Event Program will present a variety of inspiring activities under the theme “Redefining”. These events aim to enrich the visitor experience and develop actionable plans to address the challenges facing the tourism sector in 2025.

This year, EMITT will focus on the vision of positive tourism through its event program held alongside the exhibition. This approach aims not only to minimise waste but also, to explore new market opportunities through innovative tourism products. By adopting strategies that enhance both nature and society, the program seeks to strengthen the tourism sector while fostering creative solutions and sustainable development.

Highlighting the significant contribution of the EMITT Exhibition to the Turkish economy, tourism sector, and national branding, EMITT exhibition director Mr. Hacer Aydın stated amid the global crises and environmental challenges, shaping the future of the tourism industry is no longer optional, but a necessity.

He added, redefining tourism requires not only addressing today’s crises but also, adopting a bolder more innovative vision to create a sustainable future as we confront, the devastating impacts of the climate crisis, wars and over-tourism.