Messe Berlin Asia Pacific has signed a memorandum of understanding with the Singapore Tourism Board to collaborate in the ITB Asia from 2026 to 2028. The strategic partnership aims to jointly develop new content pillars, co-market the event, enhance buyer engagement initiatives, and facilitate more government participation.

Together, Messe Berlin and STB are committed to strengthening ITB Asia’s position as one Asia’s leading travel trade shows and platform for the global tourism industry.

“This strategic partnership with Messe Berlin reinforces Singapore’s position as the World’s Best MICE City and aligns with our Tourism 2040 goals to cultivate stronger MICE visitor demand and create distinctive experiences,” said Mr. Poh Chi Chuan, Executive Director, Exhibitions and Conferences, Singapore Tourism Board.

ITB Asia organised by Messe Berlin Asia Pacific is supported by the Singapore Exhibition and Convention Bureau. The annual business-to-business trade show and convention features exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa and the Middle East, covering leisure market, MICE and corporate travel.

IN 2026, it will be held from October 21 to 23 at the Sands Expo & Convention Centre, Marina Bay Sands in Singapore.