South American M.I.C.E. Alliance Reactivation Survey ‘Towards the New Meetings Industry’
Press Room > 2021
Press Room > 2021
Trends showed in the survey, will help the meetings industry of countries in Latin-America, Inter-America, Ibero-America and Pan-America navigate through the recovery phase.
In the survey conducted by the South American M.I.C.E Alliance showed: a medium term recovery of the meetings industry with 60 percent of associations interviewed, plan to organise at least three events, during the next five years; and a short term recovery in the corporate sector.
Results of the survey indicated that In-person events continue to be an option for associations. High season projection for meetings remains between the months of August and November for the Latin-American region.
Post covid era will mark a difference in the way associations select destination for their events. Preference will be based on such criteria as bio safety protocols, country’s entry requirements, prices and cancellation policies.
Services that will be more required by associations for the organisation of their events are in order of hotels, virtual platforms, convention centres and venues, audiovisual equipment and transportation.
While in the corporate sector, a more rapid recovery represented mainly in incentive trips, even in the short-term of the second semester of 2021 and 2022. Two thirds of the respondents have already received requests and have sent proposals for these periods.
In regards with the selection of destination, the key factors are totally similar to those presented in the associations market: implementation of bio security protocols; country´s entry requirements; vaccination plan; and costs.
The survey also highlighted that the return of in-person events showed an opportunity for the hybrid component, as a way for associations to meet regular number of attendees, or even, increase it. In the second semester of 2021 in-person events presented a growing trend that will, continue to rise in 2022.