A Fashion Show with a Difference – Glass Maze was Set Up for FENDI’s Spring Summer 2021 Haute Couture Collection

Press Room > 2021

Event organisers have to think outside the box to create captivating shows and still follow safety measures during these times of covid-19. Bureau Betak, a special events company for luxury fashion designed instead inside a box of glass maze for models to walk through an arrangement of glass cases shaped, in FENDI’s famous double-F monogram.

FENDI’s digital fashion show of its haute couture collection of spring summer 2021 was streamlined live from Palais Brongniart in Paris on January 27.

Images are by Bureau Betak.

The glass labyrinth of the show were designed to look romantic and mysterious. Despite the usual coldness of glass, the designers created an overall warm atmosphere with beds of wildflowers, small trees and the odd bookcase.

Neon lights line both the runway and the tops of the cases, were illuminated with an all-star cast of models. While reflections on the glass added a dreamy and mystical touch of FENDI’s haute couture spring summer 2021 collection.

It was also a show to mark the artistic director Kim Jones’ debut for FENDI haute couture and to reflect, the English fashion designer’s vision of a romantic and mysterious look.