The show has been organised by Turkish Airlines since 2014 as part of its global communication campaign to showcase the MICE industry in Turkey and the Bosphourus Region.

This year marked the 9th event held by the airline in Istanbul with the theme ‘A Sustainable Future’.

Some 7,840 visitors from 20 countries attended the show between May 25 to 27 with 201 exhibiting companies featuring convention and exhibition bureaus, hotels, convention centres, event management companues, destination management companies, professional conference organisers, software companies, event production and audio and lighting display companies.

After three days of intense business meetings, the show ended with an unforgettable entertainment night of an ‘AMEzing Party’ at the CVK Park Bosphorus.  Guest enjoyed a relaxed evening atmosphere with magnificent light display and dance performance.