AIME, the Asia Pacific Incentive and Meetings Event made a Triumphant Return to Melbourne Convention and Exhibition Centre

Press Room > 2024

The event welcomed more than 600 buyers and 3,500 visitors drawing from over 33 countries and, featured about 570 exhibitors.

Talk2 Media & Events, in partnership with event owner Melbourne Convention Bureau put on a spectacular event held over three days from February 19.

Led by the popular Knowledge Program, themed the 4 Ps of Glocalisation: People, Planet, Purpose and Profit, was sponsored by Nyaal Banyul Geelong Convention and Event Centre. The centre in Geelong is to be operated by Melbourne Convention and Exhibition Trust, the current operators of MCEC.

AIME 2024 delivered a diverse entertainment program. Highlights included keynote speakers such as Adjunct Professor Ms. Lisa Ronson of Deakin Business School and bestselling author, Mr. Sebastian Terry alongside an ICCA Diversity, Equity and Inclusion panel.

The two-day tradeshow provided an abundance of networking opportunities.

This year’s theme perfectly aligned with MCEC’s commitment to creating a positive impact on the environment and local community through its operations and events.

The event also presented an exciting opportunity to showcase the newly launched brand for Nyaal Banyul. Inspired by the name gifted by Wadawurrung Traditional Owners, Nyaal Banyul, meaning ‘open your eyes to the hills’, showcased its new brandmark that draws upon layers of country that unite to form an eye, symbolising enlightenment and perspective.

Solidifying its status as the largest international meetings and events industry gathering in the Asia Pacific region, the conference presented a golden opportunity for MCEC to showcase its unique capabilities and reinforce its position as a premier international events venue.

“AIME is a flagship event for the business events industry to come together, network, exchange ideas and forge partnerships. As Australia’s largest convention centre, MCEC is the perfect venue for an event of this scale and influence,” said Ms. Natalie O’Brien AM, chief executive of MCEC.

“As operators of MCEC and the future Nyaal Banyul Geelong Convention and Event Centre, AIME is the perfect opportunity to showcase our expertise in creating innovative and memorable experiences for attendees,” she added.

Ms. Julia Swanson, chief executive of Melbourne Convention Bureau stated: “AIME is the ideal platform for industry in our region to showcase their products and services to a highly targeted audience, create meaningful connections and drive commercial and social outcomes for all involved across the sector.”

While AIME event director, Ms. Silke Calder reflected that the event was a fantastic three days of knowledge sharing, networking and business connecting people from across the world.

The event welcomed more than 600 buyers and 3,500 visitors drawing from over 33 countries and, featured about 570 exhibitors.

Talk2 Media & Events, in partnership with event owner Melbourne Convention Bureau put on a spectacular event held over three days from February 19.

Led by the popular Knowledge Program, themed the 4 Ps of Glocalisation: People, Planet, Purpose and Profit, was sponsored by Nyaal Banyul Geelong Convention and Event Centre. The centre in Geelong is to be operated by Melbourne Convention and Exhibition Trust, the current operators of MCEC.

AIME 2024 delivered a diverse entertainment program. Highlights included keynote speakers adjunct professor of Deakin Business School, Ms. Lisa Ronson, and bestselling author, Mr. Sebastian Terry alongside an ICCA Diversity, Equity and Inclusion panel.

The two-day tradeshow provided an abundance of networking opportunities.

This year’s theme perfectly aligned with MCEC’s commitment to creating a positive impact on the environment and local community through its operations and events.

The event also presented an exciting opportunity to showcase the newly launched brand for Nyaal Banyul. Inspired by the name gifted by Wadawurrung Traditional Owners, Nyaal Banyul, meaning ‘open your eyes to the hills’, showcased its new brandmark that draws upon layers of country that unite to form an eye, symbolising enlightenment and perspective.

Solidifying its status as the largest international meetings and events industry gathering in the Asia Pacific region, the conference presented a golden opportunity for MCEC to showcase its unique capabilities and reinforce its position as a premier international events venue.

“AIME is a flagship event for the business events industry to come together, network, exchange ideas and forge partnerships. As Australia’s largest convention centre, MCEC is the perfect venue for an event of this scale and influence,” said Ms. Natalie O’Brien AM, chief executive of MCEC.

“As operators of MCEC and the future Nyaal Banyul Geelong Convention and Event Centre, AIME is the perfect opportunity to showcase our expertise in creating innovative and memorable experiences for attendees,” she added.

Ms. Julia Swanson, chief executive of Melbourne Convention Bureau stated: “AIME is the ideal platform for industry in our region to showcase their products and services to a highly targeted audience, create meaningful connections and drive commercial and social outcomes for all involved across the sector.”

While AIME event director, Ms. Silke Calder reflected that the event was a fantastic three days of knowledge sharing, networking and business connecting people from across the world.

 

The event welcomed more than 600 buyers and 3,500 visitors drawing from over 33 countries and, featured about 570 exhibitors.

Talk2 Media & Events, in partnership with event owner Melbourne Convention Bureau put on a spectacular event held over three days from February 19.

Led by the popular Knowledge Program, themed the 4 Ps of Glocalisation: People, Planet, Purpose and Profit, was sponsored by Nyaal Banyul Geelong Convention and Event Centre. The centre in Geelong is to be operated by Melbourne Convention and Exhibition Trust, the current operators of MCEC.

AIME 2024 delivered a diverse entertainment program. Highlights included keynote speakers Adj. Professor, Deakin Business School, Ms. Lisa Ronson, and bestselling author, Mr. Sebastian Terry alongside an ICCA Diversity, Equity and Inclusion panel.

The two-day tradeshow provided an abundance of networking opportunities.

This year’s theme perfectly aligned with MCEC’s commitment to creating a positive impact on the environment and local community through its operations and events.

The event also presented an exciting opportunity to showcase the newly launched brand for Nyaal Banyul. Inspired by the name gifted by Wadawurrung Traditional Owners, Nyaal Banyul, meaning ‘open your eyes to the hills’, showcased its new brandmark that draws upon layers of country that unite to form an eye, symbolising enlightenment and perspective.

Solidifying its status as the largest international meetings and events industry gathering in the Asia Pacific region, the conference presented a golden opportunity for MCEC to showcase its unique capabilities and reinforce its position as a premier international events venue.

“AIME is a flagship event for the business events industry to come together, network, exchange ideas and forge partnerships. As Australia’s largest convention centre, MCEC is the perfect venue for an event of this scale and influence,” said Ms. Natalie O’Brien AM, chief executive of MCEC.

“As operators of MCEC and the future Nyaal Banyul Geelong Convention and Event Centre, AIME is the perfect opportunity to showcase our expertise in creating innovative and memorable experiences for attendees,” she added.

Ms. Julia Swanson, chief executive of Melbourne Convention Bureau stated: “AIME is the ideal platform for industry in our region to showcase their products and services to a highly targeted audience, create meaningful connections and drive commercial and social outcomes for all involved across the sector.”

While AIME event director, Ms. Silke Calder reflected that the event was a fantastic three days of knowledge sharing, networking and business connecting people from across the world.

The event welcomed more than 600 buyers and 3,500 visitors drawing from over 33 countries and, featured about 570 exhibitors.

Talk2 Media & Events, in partnership with event owner Melbourne Convention Bureau put on a spectacular event held over three days from February 19.

Led by the popular Knowledge Program, themed the 4 Ps of Glocalisation: People, Planet, Purpose and Profit, was sponsored by Nyaal Banyul Geelong Convention and Event Centre. The centre in Geelong is to be operated by Melbourne Convention and Exhibition Trust, the current operators of MCEC.

AIME 2024 delivered a diverse entertainment program. Highlights included keynote speakers Adj. Professor, Deakin Business School, Ms. Lisa Ronson, and bestselling author, Mr. Sebastian Terry alongside an ICCA Diversity, Equity and Inclusion panel.

The two-day tradeshow provided an abundance of networking opportunities.

This year’s theme perfectly aligned with MCEC’s commitment to creating a positive impact on the environment and local community through its operations and events.

The event also presented an exciting opportunity to showcase the newly launched brand for Nyaal Banyul. Inspired by the name gifted by Wadawurrung Traditional Owners, Nyaal Banyul, meaning ‘open your eyes to the hills’, showcased its new brandmark that draws upon layers of country that unite to form an eye, symbolising enlightenment and perspective.

Solidifying its status as the largest international meetings and events industry gathering in the Asia Pacific region, the conference presented a golden opportunity for MCEC to showcase its unique capabilities and reinforce its position as a premier international events venue.

“AIME is a flagship event for the business events industry to come together, network, exchange ideas and forge partnerships. As Australia’s largest convention centre, MCEC is the perfect venue for an event of this scale and influence,” said Ms. Natalie O’Brien AM, chief executive of MCEC.

“As operators of MCEC and the future Nyaal Banyul Geelong Convention and Event Centre, AIME is the perfect opportunity to showcase our expertise in creating innovative and memorable experiences for attendees,” she added.

Ms. Julia Swanson, chief executive of Melbourne Convention Bureau stated: “AIME is the ideal platform for industry in our region to showcase their products and services to a highly targeted audience, create meaningful connections and drive commercial and social outcomes for all involved across the sector.”

While AIME event director, Ms. Silke Calder reflected that the event was a fantastic three days of knowledge sharing, networking and business connecting people from across the world.