Live from Bangkok, Thailand on September 2 from 2.30pm, the ceremony witnessed the Asia Convention Alliance’s founding members: TCEB, TICA, Seoul Tourism Organization (STO), Malaysia Convention & Exhibition Bureau (MYCEB), Taiwan External Trade Development Council (TAITRA) join forces in signing a series of bilateral MoUs that will mark the establishment of Asia Convention Alliance.

The parties involved signed on September 2, three Memorandums of Understanding:  Thailand Convention and Exhibition Bureau (TCEB) and Seoul Tourism Organization (STO); TCEB and Malaysia Convention & Exhibition Bureau (MyCEB); and between Thailand Incentive and Convention Association (TICA) and Taiwan External Trade Development Council (TAITRA).

Mr. Chiruit Isarangkun Na Ayuthaya, president of Thailand Convention and Exhibition Bureau stated: “The idea of TCEB and TICA to form the alliance with our Asian counterparts was initiated in December 2020, when we foresaw that the convention market in Asia is most promising and expected to be on the real verge of recovery sooner, due to preceding readiness for short-haul travel and economic stimulus policies of the governments in the region.

Mr. Sumate Sudasna, president of Thailand Incentive and Convention Association said,  “We are ready to share our resources and market expertise with every member of the Asia Convention Alliance. Together, we can give Asia’s convention industry a deserving reboot.”

Mr. Ki Yon Kil, president and CEO of Seoul Tourism Organization mentioned “We expect the MoU with TCEB in building further collaboration and cooperation among Asian cities will serve as an important step toward the recovery of the business events industry amidst the difficult time.”

Dato’ Sri Abdul Khani Daud, chief executive officer of Malaysia Convention and Exhibition Bureau commented ” We are committed to strengthening cooperation with the alliance. MyCEB aims to facilitate knowledge exchange and rebuild the business events industry in the region.”

Ms. Leonor F. M. Lin, president and chief executive officer of Taiwan External Trade Development Council expressed: “During the trying times of the covid-19 pandemic, TAITRA is certain that this cooperation is greatly beneficial to the MICE industry in Asia and brings together the best for the MICE industry around the world.”