Asian incentive meeting planners and corporations are choosing Melbourne, with Melbourne Convention Bureau securing 17 Asian incentive groups across China, Taiwan, Indonesia, Korea, Vietnam, Thailand and India since the start of the new fiscal year of the bureau.

These wins will bring 2,345 delegates to Victoria, filling 4,033 room nights across the city’s hotels and injecting AUD9.6M into the economy.

The chief executive of Melbourne Convention Bureau, Ms. Julia Swanson stated, the bureau has always had a strong presence across the Asia Pacific region, with team members in China, Malaysia and India working with planners to create unique programs.

“MCB’s efforts to grow this market back to its full potential, has been rewarded with 19 per cent of wins in this segment to date hailing from China,” Ms. Swanson added.

Australia has once again join China’s list of Approved Destination Status (ADS) nations. At the same time, Melbourne’s aviation capacity expanded with seven out of eight carriers from Mainland China has resumed operating to Melbourne.

Across the 17 incentive groups arriving, delegates will visit an array of attractions in Melbourne and regional Victoria. The exciting line-up includes some of Victoria’s most popular regions, the Yarra Valley, Goldfields, Mornington Peninsula, Phillip Island Nature Park for the iconic Penguin Parade as well as, enjoy a trip across the splendour of the Great Ocean Road.