BESarawak Enters into a Strategic Partnership with Malaysia Association of Tour and Travel Agents

Press Room > 2022

BESarawak’s chief executive officer Amelia Roziman, who is also the advisor of the Malaysia Association of Tour and Travel Agents’ Sarawak Chapter, expressed that MATTA’s expertise and networks are central to the destination branding and development of BESarawak.

“We are securing more partnerships with relevant travel and event associations to strengthen our destination profile and drive more sustainable, community-based events. Sustainability and community-driven are two areas that organisers are on the lookout for now,” said Ms. Roziman.

As an associate member of MATTA, the partnership is seen as a move to widen BESarawak’s reach and visibility to national inbound and outbound travel associations. Currently Sarawak’s strength lies in conventions with over 80 percent of business generated from this industry.

MATTA according to the Sarawak Chapter’s chairman, Mr. Oscar Choo will provide BESarawak with promotional support and networking to boost Sarawak’s incentive market. The strategic partnership is viewed as important in reviving the tourism sector which is one of the state’s biggest contributors to the economy.

The Malaysia Association of Tour and Travel Agents is Malaysia’s national representative body for the travel industry with a membership of over 3,400 members across the country.