A memorandum of understanding was recently signed making Business Events Sarawak, as the first business events strategic partner of Universiti Putra Malaysia. Both parties entered into partnership under the Business Events Sarawak Alliance which was created to promote events and share activities of community interest in line with supporting Sarawak as the preferred destination for MICE

Ms. Amelia Roziman, Chief Executive Officer of BESarawak (right) concluded the signing of the memorandum of understanding with the Vice Chancellor of Universiti Putra Malaysia, Dato’ Prof Dr. Mohd Roslan bin Sulaiman.

Sarawak has been the destination of choice for many of Universiti Putra Malaysia’s conventions and exhibitions particularly on topics of interest to the Sarawak government that is on agriculture, basic infrastructure, transport and human capital.

From the strategic association, UPM will be able to broaden their commercial capabilities, as well as have access to resources in organising high impact conventions and exhibitions.

While BESarawak’s support said Ms. Amelia Roziman, its chief executive will go beyond helping planners to develop their events but also to make the most out of it.  The intangible values of business events, she said are just as important as economic returns.

To date, out of 90 events targeted, Sarawak has secured 57 events which are estimated to have a total economic impact of RM 93.3 million and create 3,625 new job opportunities.

Topics of the events are on commercial agriculture, social services and education and the community. It is also expected that the outcome from these events are political legacies that will achieve the United Nations’ Sustainable Development Goals in Good Health and Well-Being, Quality Education and Decent Work and Economic Growth.