The Ministry of Tourism and Wildlife of Kenya, has announced English supermodel Naomi Campbell to become Magical Kenya International Ambassador.

In a statement, the Ministry says Campbell, 50, will help promote the marketing of Kenya as an ideal tourism and travel destination to the world. The appointment was agreed upon following a meeting between Campbell and Najib Balala, the Cabinet Secretary of the ministry.

Commenting on her appointment: Campbell commended the government for the improvement of infrastructure at the Coast including the upgrading of Malindi Airport to international standards.

Meanwhile, the Kenya Tourism Board (KTB) is working on long term collaboration with athletes to position Kenya on top of mind among visitors and investors into the country.

KTB’s chief executive officer Dr Betty Radier stated that athletes have continued to positively profile the country with their sterling performances in international competitions.

“Even at these times of less travel globally as a result of covid-19 pandemic, Kenya continues to be top of mind among travellers and investors alike because of our athletes who excel in international competition,” said Radier.