Business Events Sarawak to Elevate Power of Business Events in Malaysia with PCMA

Press Room > 2020

Business Events Sarawak (BESarawak) by Sarawak Convention Bureau has undertaken a Memorandum of Understanding (MOU) with PCMA, to develop a partnership that provides education, business development opportunities and increases awareness of the transformative power of business events.

The MOU is effective through December 31, 2022 which was signed last year at the Convening Leaders, PCMA’s signature annual event, in San Francisco’s Moscone Center.

Sherrif Karamat, CAE, PCMA president and chief executive officer said: “This agreement with Business Events Sarawak is completely aligned with PCMA’s vision and growth, as both organizations share the same goal — to demonstrate how business events transform societies, businesses and communities.”

The MOU calls for business events training and education to help showcase Sarawak’s unique value proposition to international associations and corporate markets in addition to developing the local meetings industry.

“Sarawak has already begun its quest to position business events as economic and community game-changers in the region through the Legacy Impact Programme” said The Honorable Datuk Haji Abdul Karim Rahman Hamzah, Minister of Tourism, Arts and Culture, Sarawak and Minister of Youth and Sports, Sarawak. “The program is focused on four pillars of legacies which are Advancing the Field, Community Benefits, Economic Outcome and Public Policy; driven by 27 drivers.”

BESarawak, Malaysia’s pioneer business events bureau, hosted a distinct gathering of business events strategists, industry leaders and government officials from Asia Pacific at the Convening Leaders last year to network with some of the world’s most prominent figures in the industry and discuss current growth strategies and disruptors.