Consumers in the Guangdong–Hong Kong–Macao Greater Bay Area known as the Greater Bay Area or GBA, experienced three days of fashion and stylish shopping with the opening of the Chic Hong Kong shopping festival on May 26.

Jointly hosted by the Hong Kong Trade Development Council and the Shenzhen Municipal People’s Government held at the COCO Park shopping mall in Shenzhen’s Futian District, the event is the first large-scale promotion of Hong Kong consumer goods in the GBA following the complete lifting of border-crossing restrictions.

Nearly 80 exhibitors with over 130 Hong Kong brands showcased “Hong Kong style” across food, lifestyle, and fashion.

The event was organised by HKTDC GBA Centre, China Council for the Promotion of International Trade Shenzhen Municipal Committee, Commerce Bureau of Shenzhen Municipality, and The People’s Government of Futian District, with the support of Cyberspace Administration of Shenzhen Municipality, PRD Council of Federation of Hong Kong Industries, Hong Kong Chamber of Commerce in Guangdong, Hong Kong Chamber of Commerce Qianhai, and the Greater Bay Area International Development Authority.

Comprised three themed exhibition areas: Chic Living; Chic Style; and Chic Taste, products on show encompassed a wide range including, consumer electronics and technology products, smart home goods, fashionable clothing and accessories, as well as food, beverages, and health products.

Among the nearly 80 exhibitors, 40 percent made their debut in the mainland market, using this event as a springboard to establish business ties.

The event featured Hong Kong brands and “chic” items based on innovation, sustainable design, green and healthy living, original design with trendy elements.

Altogether, over 100 activities were opened to the public including the grand finals of the ‘9+2’ street dance competition, a  demonstration of KamCha Hong Kong Style Milk Tea brewing, Capella performances, freestyle basketball displays, close-up magic shows, a parade featuring stilt-walking magicians, flash mobs, hip-hop performances, and portrait painting.

HKTDC invited a number of social media influencers from Guangdong and Hong Kong to join and support the event with daily live-streaming about what the event has to offer consumers and features on their personal favourite products.