The partnership highlights Lin-gang’s growing capabilities in international business events, cross-border connectivity and destination development, as well as its role of an innovation-driven gateway for the global MICE industry.

It also marks the beginning of a strategic collaboration to showcase Lin-gang’s growing strengths as one of China’s most dynamic destinations for international meetings, incentive trips, conferences, and business events.

As China’s first state-level Special Area established under the Shanghai Free Trade Zone framework, Lin-gang benefits from pioneering institutional innovation, high-level opening-up policies, and a business-friendly environment designed to facilitate global investment and cross-border collaboration.

Leveraging on the strategic alignment, CIMX will contribute its strengths as an international exhibition platform with a global industry network and its professional hosted buyer program to connect Lin-gang with qualified international MICE buyers, event organisers, and corporate decision-makers

The partnership is also an opportunity for CIMX to  advance its mission of bringing a wide range of MICE destinations and suppliers together at its inaugural edition. By gathering global destinations, convention bureaus, venues, hotels, and business event suppliers from China and around the world in one place, CIMX is establishing itself as a platform for international business exchange and collaboration within China’s rapidly evolving MICE industry.

China International MICE Exchange will take place from November 3 to 5 in Beijing. CIMX is a new-generation international business-to-business trade show dedicated to the MICE and business travel industry, developed by Messe Berlin China.

©Shanghai Lin-gang Special Area