Specialist business events communications agency, Davies Tanner, has retained the IBTM World account for a further two years following a highly competitive review process.

The new term will see Davies Tanner continuing to elevate IBTM World’s position as the original and leading live event experience for the global business events sector. Activity will focus on increasing brand awareness amongst new audiences and geographical territories, as well as driving an upweighted programme of brand and industry Advocacy, with Davies Tanner leading the implementation and delivery of the enhanced communications strategy.

In addition to its impressive portfolio of clients in the business events sector, Davies Tanner also has a strong advocacy network, through The Business of Events, its advocacy and industry engagement brand, which will also be used as part of the 2024 campaign.

Davies Tanner also recently launched sister agency, The Audience, which provides a dedicated offer for clients operating in the travel and tourism sector.

The agency’s approach puts audiences at the forefront of strategic planning and activations to deliver campaigns that grow awareness and create loyal brand advocates. Core services include public relations, social media, digital content design and creation, media relations, brand partnerships and influencer relations.