It was at a meeting in Paris on February 4, 1973 that an initiative was proposed and acted upon to create an association focused on the young and fast-growing incentive market from North America.

Euromic is a non-profit marketing association of the world’s leading destination management companies.

Members of the association are a carefully selected group of established professionals, who have a proven track record of consistently delivering exceptional events. This year marked the association’s 50^th year.

“50 years of euromic, makes us one of the oldest DMC networks in the business, is a huge achievement for all past and present”, says Mr. Rajeev Kohli, president of euromic. “In this fragile world, this kind of longevity expresses the strong foundation of this great alliance; it is a major milestone, one we are all proud of and of the foundations laid to get us here.”

The association will be celebrating its half a century of service with a series of events and programmes. This includes special events at industry tradeshows.  Also in the pipeline is a podcast entitled: ’50 Years Old – 50 Years Young’.