First Edition of European Art of Living Exhibition Successfully held in Vietnam

Press Room > 2017

EuroSphere 2017 can be considered as one of the classier events that the city of Ho Chi Minh has hosted. Visitors attending the exhibition came not only from Vietnam but from Europe and the rest of Southeast Asia. An exhibition dedicated to the elegance and sophistication of European culture and living brought to the Asian market for two days (June 16 and 17) with display from a wide range of sectors: gourmet food, wine and spirits; fashion, accessories and jewellery; perfumery and cosmetics; furniture and interior design; and automobile.

Buyers and visitors connected with leading importers, distributors and policy makers through pre-arranged business-to-business meetings of over 100 brands. Meanwhile a conference on the fashion and luxury industry was conducted by Donald Potard, the former chief executive officer of Jean-Paul Gaultier Group.

In the evening, exhibitors and buyers enjoyed a four-course gala dinner of French cuisine prepared by Michelin star Chef Philippe Joannes with official guest the French Ambassador, Bertrand Lortholary. This as well as fashion shows by designers from Vietnam and Europe.

The venue of the exhibition that is the GEM Centre, with its state-of-the-art facilities, is well located in the central business district of Ho Chi Minh City which was opened three years ago, was specifically designed and curated to host such an event. Altogether the centre consists of 7,200 square metres of convention, exhibition, performing arts and banquet facilities which also includes two grand ballrooms that can be separated into eight smaller ballrooms. There are also two boardrooms, three function spaces and a charming rooftop tree house complex for outdoor events.

Regional partners of the exhibition were the EU-Indonesia Business Network, EU-Philippine Business Network, European Chamber of Commerce in Cambodia, European Chamber of Commerce in Laos PDR, European Chamber of Commerce in Myanmar and the Singapore Manufacturing Federation.

MICE in Asia is a media partner of EuroSphere 2017.